Product Marketing Sr. Lead

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Operations Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Product Marketing Senior Manager, Strategic Tech Partner Marketing — Job Description Team Description At Salesforce, our marketers craft inspirational stories and deliver groundbreaking experiences to people around the world. We develop campaigns, go-to-market programs, joint content, events, and sales enablement with our most strategic technology partners. Our success is defined by our ability to drive co-marketing impact, build partner narrative, and create joint customer stories and use cases that accelerate pipeline and consumption.

We're looking for a self-starting, team-oriented, and passionate Product Marketing Senior Manager to join our Strategic Tech Partner Marketing team, focused on our top Strategic Partnerships (Google, AWS, Anthropic, OpenAI, etc). In this role, you will own a wide variety of co-marketing initiatives spanning joint go-to-market strategy, content development, customer storytelling, enablement, and partner-facing activation. The ideal candidate thrives in a fast-moving, cross-functional environment, can navigate ambiguity with confidence, and is energized by building the most strategic co-marketing programs in the industry.

Joint Go-To-Market Strategy & Messaging: Serve as a co-marketing expert for the strategic product partnerships — developing joint value propositions, partner narratives, and integrated messaging frameworks that align Salesforce products (Agentforce, Data 360, Slack, etc.) with partner platforms (AWS Marketplace, Amazon Bedrock, Google Cloud, Vertex AI, Gemini, BigQuery, etc.) Content & Thought Leadership: Create compelling thought leadership content — including blogs, technical articles, and social-ready assets — in close collaboration with partner teams. Coordinate internal SME review and partner approvals to bring content live on schedule. Customer Story Program: Own the joint customer story pipeline: identifying candidate customers, partnering with AEs and partner counterparts to secure approvals, and helping to produce a range of assets (story slides, blogs, video scripts, PR placements) for use across events, digital channels, and executive briefings. Campaign & Digital Activation: Partner with digital, demand gen, and social teams to develop and execute integrated co-marketing campaigns. This includes ideating new formats (e.g., developer-focused community campaigns, AMAs, paid media extensions) tied to joint product launches and key moments. Event Support & Execution: Drive the Salesforce + partner presence at flagship events — including Dreamforce, World Tours, AWS re:Invent, Google Cloud Next, and partner-hosted summits — by developing event content, sourcing and prepping customer speakers, and producing event materials. Quarterly Planning & Reporting: Own quarterly co-marketing planning in partnership with AWS and Google marketing stakeholders, building visual plans and presenting to leadership. Track and report on key metrics tied to pipeline, consumption, and content performance. Cross-Functional Alignment: Act as the connective tissue between Salesforce Product Marketing, Corporate Communications, Brand,