Chief Marketing Officer, Gulf

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.  Chief Marketing Officer, Gulf Commercial Excellence & Digital Transformation Business Unit International Business Unit (IBU) — Gulf Affiliate Geography UAE, Kuwait, Qatar Reports To VP/GM, Gulf Affiliate Job Level M3 — Senior Director Location Dubai, UAE Function Commercial / Marketing & Digital Role Summary: The Gulf Chief Marketing Officer (CMO) is the the senior leader accountable for driving end to end digital transformation for our operations to enable our go-to-market model evolution across the UAE, Kuwait, and Qatar. The Gulf CMO leads the digital transformation agenda to elevate Lilly’s end-to-end commercial capabilities. By embedding a consumer-first mindset across digital omnichannel execution including HCP engagement, consumer activation, and customer facing excellence, the role ensures every capability enables Lilly to deliver a seamless, connected, and differentiated experience. This integrated approach strengthens near-term brand performance and long-term competitive differentiation for Lilly’s portfolio. This role leads a high-performing, cross-functional team and partners with affiliate and the International Business Unit (IBU) leaders to prioritize transformation initiatives and build scalable capabilities beyond a ‘traditional’ pharma CMO model. Key Responsibilities & Accountabilities: Commercial Strategy, Transformation & Governance Define and evolve the Gulf commercialization transformation agenda, ensuring current priorities are delivered while future capability needs remain flexible Build an integrated capability roadmap across HCP engagement, consumer activation, analytics, digital/AI enablement, business effectiveness and operations, and customer facing capabilities Shape annual and multi-year planning by connecting brand priorities, customer engagement, analytics, and digital workstreams into one commercial strategy Establish governance, operating rhythms, decision rights, and accountability across Business Units, Medical, Market Access, Corporate Affairs, Communications, Legal, Compliance, Finance, and Tech@Lilly Guide investment choices, channel mix, and pilot-and-scale decisions to support sustainable brand and portfolio impact HCP Engagement Set the strategic direction for HCP engagement excellence, including omnichannel engagement, field force effectiveness, targeting, coaching, and capability building Oversee digital HCP engagement, including consent-based touchpoints, virtual engagement, content deployment, and data-enabled personalization Provide strategic leadership for Digital District operations as a digital execution engine Partner with Medical and Market Access to ensure digital HCP engagement reflects customer, payer, access, and formulary dynamics Consumer Activation Lead the Gulf consumer activation strategy across priority disease states, ensuring a deep understanding of consumer needs, behaviors, and preferences informs strategy. Embed consumer-centric ways of working across insights, experience design, media, digital channels, and ecosystem partnerships Define meaningful consumer disease state awareness metrics and reporting to inform strategic decisions and affiliate leadership discussions Business Insights & Analytics Build and govern Gulf analytics capabilities, including dashboards, data infrastructure, reporting