Director Marketing Gifting, Packaging & Seasonal Innovation

Why Hershey:   At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.   Location: Hershey, PA (within drivable distance to be in Hershey, PA for collaboration weeks)     About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. How will you fit in the big picture?

The Director Marketing Packaging, Gifting & Seasonal Innovation will lead the development of high-impact growth platforms that leverage packaging, gifting occasions, and seasonal consumer moments to drive portfolio expansion and brand relevance across Hershey’s iconic brands. This leader will shape innovation strategies that create incremental demand through differentiated packaging, premium gifting solutions, and seasonal experiences that delight consumers. Working across Marketing, Commercial, Consumer Insights, R&D, Supply Chain, Packaging Development, Finance, and Manufacturing, this role will identify, prioritize, and commercialize scalable growth opportunities that strengthen Hershey’s leadership in key occasions and categories. What will you do?

Develop and lead Hershey’s long-term gifting strategy, identifying opportunities to expand participation in gifting occasions and premium consumer experiences. Build a robust pipeline of consumer-inspired gifting innovations that drive growth across brands and markets. Establish and execute a multi-year packaging innovation strategy focused on premiumization, differentiation, and consumer demand creation. Identify emerging packaging, design, format, and experience trends and translate them into scalable innovation opportunities. Lead seasonal growth strategies that recruit new consumers into priority brands and occasions. Develop platform innovations that can be scaled across multiple brands, geographies, and seasonal moments. Build and manage a multi-year innovation roadmap supported by consumer insights, financial analysis, volume forecasts, and investment considerations. Partner with customers and commercial teams to gather input and validate future innovation concepts. Lead, coach, and develop a high-performing team focused on gifting, seasonal demand creation, and packaging innovation. Influence senior stakeholders and drive alignment around strategic