Senior MarTech Specialist, Marketing Analytics & Web Platforms (MarTech)

Senior   MarTech   Specialist, Marketing Analytics & Web Platforms ( MarTech )   Are you passionate about transforming marketing data into actionable business insights?  Do you enjoy driving digital innovation, web platform excellence, and data-driven decision-making across global marketing organizations?    Join Our Team!   Our Brand, Marketing & External Communications (BMEC) organization is committed to delivering exceptional customer experiences through data-driven marketing, modern digital platforms, and innovative technologies. We are looking for a   Senior   MarTech   Specialist, Marketing Analytics & Web Platforms   who will play a pivotal role in shaping how marketing teams leverage analytics, technology, and web platforms to drive business growth, customer engagement, and marketing effectiveness.     Partnering with the Best   As a   Senior   MarTech   Specialist, Marketing Analytics & Web Platforms , you will be responsible for transforming data generated across the   MarTech   ecosystem into trusted, actionable insights that support strategic business decisions. You will own and evolve the marketing measurement framework, analytics architecture, reporting ecosystem, and web platform roadmap to ensure marketing performance is clearly measured, understood, and optimized.   In this highly collaborative global role, you will work closely with Brand, Marketing & External Communications (BMEC), Digital Technology (DT), and business stakeholders to build scalable analytics capabilities, improve data governance, drive web platform innovation, and position marketing analytics as a strategic driver of growth, customer value, and return on investment.     As a Senior   MarTech   Specialist, Marketing Analytics & Web Platforms, you will be responsible for:   Building and Owning the Marketing Analytics Backbone   Defining and owning the marketing measurement strategy and KPI framework aligned with BMEC objectives, including demand generation, pipeline growth, account-based marketing (ABM) engagement, web conversion, and campaign ROI.   Establishing a single source of truth through standardized marketing definitions, metrics, and reporting methodologies.   Governing data taxonomy, naming conventions, and UTM standards to ensure data consistency and trust across the   MarTech   ecosystem.   Rationalizing and optimizing the analytics dashboard and reporting landscape across platforms such as Power BI, Tableau, GA4, Data Studio, Marketo Measure, Marketo Engage, Salesforce, and 6Sense.   Architecting   and ensur ing   CRM and associated data flows across the   MarTech   stack (Marketo, 6Sense, GA4, Google Ads, LinkedIn, Cvent, events data, etc.) are effectively managed, integrated and optimized for full funnel reporting and   business   insight  Building multi-touch attribution models and account-level ABM analytics, including engagement scoring, buying-group insights, and pipeline influence reporting tailored to complex B2B sales cycles.   Partnering with Digital Technology teams to align data warehouse, business intelligence, and analytics architecture for scalable and reliable performance measurement.   Leading initiatives that improve data quality, reporting accuracy, and insight generation across marketing operations.     Training and Enablement   Designing and delivering structured training and enablement programs that improve adoption of BI tools, data literacy, and self-service analytics capabilities.   Conducting onboarding sessions and hands-on training for marketers, business leaders, and support teams.   Developing playbooks, user guides, documentation, and best practices that enable stakeholders to confidently access, interpret, and act upon data.   Monitoring dashboard adoption, usage trends, and user engagement to continuously improve reporting effectiveness.     Leading Web Platform Technical Delivery   Capturing BMEC business requirements, translating them into