Associate Director, Experience Strategy

Agency: Propeller Job Function: Strategy and Planning Job Subfunction: Research and Insights Job Description: About Propeller Founded in 2006, Propeller is a digital forward, omnichannel healthcare marketing agency transforming HCP engagement. With a HQ in Summit, NJ, our team of 120+ marketing specialists truly understand the ever-changing industry, complex content, and how to mobilize data to drive meaningful results. Our continued success is achieved through our omnichannel fluency and curated digital suite of capabilities, including Account Services, Creative, Digital and Brand Strategy, Digital Production and Project Management, 3D Animation, Digital Development, and Video.

We offer a unique, personalized culture in which each team member is encouraged and expected to bring their ideas, solutions, and leadership to the table. By empowering individuals, we remain nimble, engaged, and able to break away from conventional thinking and speak intelligently about serious topics. We value our team’s intangibles–the experiences and traits that make them unique.    Come Live Your Best Life With Us We pride ourselves on our inclusive, employee-centric mentality. There’s life at work and life outside of it. We want everyone to be healthy, feel supported, and have the financial resources they need. Our team enjoys competitive compensation and consistent performance recognition, generous paid time off, comprehensive wellness programs, and more! These are just some of the reasons we are Great Place to Work certified.   Title: Director, Experience Strategy Location: New York, NY  Department/Discipline: Strategy   Help lead the future of our Experience Strategy team! You will be an integral strategic leader guiding Pharma partners on brand strategy development and its omnichannel pull-through to create unified customer experiences. Responsible for evolving and actioning marketing and digital objectives into HCP communication plans, rooted in customer insights and market trends— while ensuring internal cross-functional alignment of partner goals, vision and desired outputs.   The Director/Sr. Director position reports into the Senior Vice President, Strategy.  The position has remote work flexibility; onboarding will be virtual.   Your key contributions to our partners would include: Brand Strategy: Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, insight-driven B2B/HCP brand imperatives and sub-strategies Omnichannel Planning: Oversee strategy and execution for omnichannel initiatives, guiding clients at varying levels of adoption; leverage data to shape customer journeys for key stakeholders/segments; orchestrate integration of online/offline channels for a unified customer experience Digital Excellence: Provide thought leadership on digital marketing best practices and tactical implementation across channels to deliver on a seamless omnichannel customer experience Positioning & Messaging: Shape strategic platforms and creative development of brands; map out and align brand messaging to strategic channels to influence customers Presentations: Create dynamic and compelling executive presentations that deliver brand and digital strategy and new thinking in a clear story Analysis: Create audience-centric strategies and define key performance indicators to support objectives and drive omnichannel campaigns; provide actionable insights and optimizations to drive results based on learnings  Creativity and innovation: Think big and creative across a wide range of strategic opportunities to support varying stages of a brand’s lifecycle Trend-watching: Follow cross-vertical trends and innovations to impact and influence healthcare strategies; identify strategic partners to strengthen digital capabilities and client recommendations To be successful in this role, you will need: 7+ years of experience in brand, digital, or engagement strategy