Digital Marketing Specialist, Display Ads

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee , whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. Salary Range: $100,000.00 - $130,000.00 What's the role? Display is one of the key channels in Etsy's paid marketing portfolio, and one of the highest-leverage seats on the Demand Generation team. We're seeking someone early in their career who is driven, high-aptitude, and on a steep upward trajectory to take real ownership of the Display program from day one, setting long-term vision while executing the daily optimizations that drive performance. We care more about foundation and trajectory than years of experience. You should be analytical to the core, obsessive about detail, and energized by scaling large direct-response campaigns across feeds of millions of products. Some background in marketing is essential, whether that is direct display experience or adjacent work on Google or Microsoft search, and you should be fluent in managing ad campaigns to an efficiency/ROAS target. Just as important, you should be a self-starter who moves fast, takes initiative, and wants to build something rather than replicate a playbook. This is a full-time position reporting to the Director, Low-Funnel Paid Social & Display. In addition to salary, you will also be eligible for an equity package, annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy For this role, we are considering candidates based in the United States. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. For candidates within commutable distance, Etsy requires in-office attendance once or twice per week depending on your proximity to the office. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our work modes and workplace safety policies here . What's this team like at Etsy? Etsy's mission sets us apart, keeping commerce human and building something that supports real human sellers. We pair that mission with a high-ownership, high-velocity culture. On the Demand Generation team, you'll work closely with product, engineering, data, and finance to shape the vision and roadmap for Etsy's display ads program. Display is a high-visibility channel: if you deliver at a high level here, your impact shows up directly in Etsy's growth. We're looking for the right person to grow fast alongside the program. What does the day-to-day look like? Campaign Build & Execution: Build, launch, and QA campaigns, including creative tracking, catalog updates, audience implementation, and pixel/tag checks. Feed & Catalog Management: Oversee and optimize large-scale product feeds and their DPA ad campaigns through automated ad solutions. Bid & Budget Optimization: Implement bid and budget optimizations to maximize performance within a fixed efficiency constraint. Performance Monitoring: Monitor real-time performance dashboards, flag anomalies, log fixes with the broader team, and share platform-level reporting summaries. Platform Hygiene: Maintain platform hygiene through UTMs, naming conventions, and block-lists, documenting every change for auditability. Continuous Improvement: Contribute to broader team improvements by logging lessons learned and proposing ways to increase efficiency and scalability. Cross-Functional Collaboration: Collaborate with cross-functional partners across product and engineering, data analytics, and strategic finance to shape the vision and roadmap for Etsy's display ads program. Of course, this is just a sample of the kinds of