Senior Manager, Earned Media

Agency: Weber Shandwick Job Function: Media Job Subfunction: Earned Media Job Description: Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations. Weber Shandwick is seeking a curious, creative, and media-savvy Senior Manager to join our team in Boston. This role is on our Corporate team, part of Weber Advisory – a unit delivering trusted, agile C-suite counsel by blending communications expertise with cultural insights to accelerate stakeholder and organizational value. The role will focus on developing and executing communications, reputation and earned media programs for private- and public-sector clients at the intersection of business, policy, media and culture. The ideal candidate is an experienced media relations practitioner who can translate strategy into smart, integrated execution. They bring strong earned media instincts, experience managing multiple workstreams, and the judgment to anticipate issues and recommend next steps. Candidates should have experience working with corporations across multiple sectors; experience in technology, financial services, consumer lifestyle and/or healthcare is particularly relevant. This position will be based in our Boston office on a hybrid schedule.

You are a strong storyteller and media strategist who knows how to turn business and cultural context into compelling stories for the right audiences. You have established relationships across business, national/local broadcast and relevant trade media, and you understand how to navigate both traditional outlets and emerging platforms. You are organized, resourceful and steady under pressure, able to manage concurrent projects and deliver high-quality work with minimal supervision. You bring sound judgment, curiosity and a collaborative approach; you can guide junior colleagues, keep clients and teams moving, and identify when an issue needs to be elevated. You are ready to turn communications strategy into meaningful earned impact.

Lead day-to-day execution of integrated communications and earned media workstreams, ensuring plans and deliverables align with client objectives Build trusted working relationships with clients and contribute informed recommendations in client discussions and presentations Develop media strategies, story angles and outreach plans; build and maintain relationships with business, broadcast and relevant trade media Monitor the media, cultural and policy landscape to identify emerging issues and opportunities that may affect clients Translate client, industry and audience insights into proactive and timely communications opportunities Draft and edit high-quality media materials, including pitches, press releases, messaging, briefing documents and Q&A Coordinate media outreach and campaign execution, balancing deadlines, approvals, client needs and shifting priorities Partner with agency, inter-agency and specialist teams to deliver cohesive programs and bring the right expertise into the work Manage project plans, budgets, staffing and scope for assigned workstreams; flag delivery or financial risks and recommend solutions Coach and support junior team members through delegation, feedback, quality review and hands-on development Contribute to organic growth and new business efforts through research, ideas, proposal development and pitch participation Competencies Media Strategy and Storytelling – develop newsworthy narratives and targeted earned approaches Client Service – build trust, manage expectations and deliver consistently strong work Critical Thinking and Judgment – interpret