Brand & Digital Director, Sam’s Club Customer Team

Job Location FAYETTEVILLE SALES OFFICE Job Description About P&G:   P&G serves nearly 5 billion people around the world with our brands. We have one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Charmin®, Gillette®, and Crest®. Our community includes operations in approximately 70 countries worldwide. P&G is driven to be a force for good and a force for growth, with a focus on environmental sustainability and community impact. Join us to make an impact on brands consumers love and help us grow a better world.     P&G is seeking an experienced and dynamic Brand & Digital Director to lead our marketing efforts for the Sam’s Club customer team . This pivotal role prioritizes performance marketing and digital acceleration  as key drivers for sustainable growth, with a significant portion of business transacted digitally. The ideal candidate will be an exceptional marketing and digital leader with a passion for transforming consumer insights into digital engagement, driving aggressive growth in a dynamic retail environment, and possessing deep expertise across digital acceleration, performance marketing, and capability building . The candidate will a lso have a strong understanding of shopper behavior , shopper marketing activations, and a demonstrated ability to collaborate and manage customer team dynamics.     You will be responsible for defining and executing digital-first marketing strategies that accelerate u ser growth across P&G categories and deliver superior value for our consumers at Sam's Club. This will include combining a portfolio of P&G brand strategies to win consumers with advanced digital and retail media capabilities, leveraging analytics and performance marketing principles to optimize our go-to-market execution. If you thrive in a collaborative, fast-paced environment, possess profound digital acumen, and are ready to shape the future of brand engagement at the point of sale, we invite you to apply.

Digital Acceleration & Performance Marketing Leadership:   Own and drive digital growth strategy and execution  across all relevant platforms, ensuring market-leading category growth within digital channels.   Develop and implement comprehensive performance marketing strategies  to improve item conversion, increase traffic, and optimize online purchasing . This includes designing both offsite and onsite traffic strategies and plans, identifying retail search and digital content needs, and creating online merchandising strategies with continuous optimization .   Lead the integration and activation of digital media  within Sam's Club's ecosystem, leveraging member insights and utilizing both P&G and Sam's media capabilities across Fabric, Home, and Family categories.   Leverage analytics and consumer insights to uncover actionable shopper motivations and barriers, translating these into effective digital marketing programs.   Define, align, and champion the digital vision  for P&G at Sam's Club, collaborating with P&G and Sam's leadership to shape future digital activation strategies.   Utilize A/B testing, structured experimentation, and continuous optimization frameworks  to refine campaign effectiveness, ad copy, creative assets, and landing page experiences on retailer platform .   Monitor and analyze key performance indicators (KPIs)  such as page views, conversion rates, incremental return on ad spend ( i ROAS ) and overall incrementality to drive continuous improvement and optimize media investments and online content .   Digital Capability Building & Team Development:   Identify key digital capability gaps  within the Sam's Club commercial organization and proactively develop supporting systems, training, and upskilling plans to fuel sustained digital growth across the team.   Test and learn new platforms, technologies, and retailer capabilities , evaluating their potential to scale and