Sales Manager, Group Premium CALA

Responsible for proactively soliciting and handling group/catering related opportunities for all participating properties. Handles group/catering opportunities not handled by the Event Booking Center. Actively up-sells each business opportunity and appropriately places business into the right brand/property to maximize revenue. Achieves personal and team related revenue goals. Ensures business is turned over properly and in a timely manner for proper service delivery and in accordance with brand standards. Responsible for driving customer loyalty by delivering service excellence throughout each customer experience.

CANDIDATE PROFILE

Education and Experience • High school diploma or GED; 2 years experience in the sales and marketing, guest services, front desk, or related professional area. OR • 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; no work experience required.

CORE WORK ACTIVITIES

Building Successful Relationships that Generate Sales Opportunities • Works collaboratively with off-property sales channels (e.g., Event Booking Center, Market Sales, Strategic Accounts) to ensure sales efforts are coordinated, complementary and not duplicative. • Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc. • Develops relationships within community to strengthen and expand customer base for group/catering sales opportunities. • Manages and develops relationships with key internal and external stakeholders. • Provides accurate, complete and effective turnover to Event Management.

Conducting Daily Sales Activities that Achieve Department Goals • Responds to incoming group/catering opportunities for the property that are outside parameters of the Event Booking Center. • Uses negotiating skills and creative selling abilities to close on business and negotiate contracts. • Uses sales resources and administrative/support staff effectively. • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue • Identifies new group/catering business to achieve personal and property revenue goals. • Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them. • Closes the best opportunities for the property based on market conditions and property needs. • Monitors same day selling procedures to maximize room revenue and control property occupancy. • Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.

Providing Exceptional Customer Service to all Guests and Customers • Supports the company’s Service and Relationship Strategy, driving customer loyalty by delivering service excellence throughout each customer experience. • Services our customers in order to grow share of the account. • Executes and supports the company’s Customer Service Standards and property’s Brand Standards. • Provides excellent customer service consistent with the daily service basics of the brand. • Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event. • Partners with Event Management and/or Operations in providing a customer experience that exceeds the customer’s expectations. • Sets a positive example for guest relations. • Interacts with guests to obtain feedback on product quality and