Manager Consumer Insights H/F

Consumer Insights Manager

Location : Paris La Défense, France

Working Pattern: Hybrid, 3 days on-site per week

At PMI, we’ve chosen to do something incredible. We’ve transformed our business and are building our future on one clear purpose: to deliver a smoke-free future.

With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Join Our Consumer Insights Team

As Consumer Insights Manager, you will turn data into actionable business opportunities by uncovering the motivations, behaviors, and needs of consumers. Your insights will help shape brand, portfolio, and commercial decisions, ensuring we stay ahead of evolving consumer expectations while accelerating our smoke-free transformation.

Impact You’ll Own

• Deliver actionable consumer insights that influence strategic business, brand, and product decisions.

• Identify emerging consumer trends, market opportunities, and competitive threats to drive sustainable growth.

• Improve the effectiveness of marketing initiatives through robust measurement, evaluation, and optimization.

• Strengthen consumer-centric decision making by translating complex data into compelling, actionable recommendations.

• Build deep understanding of consumer segments to support targeted engagement and long-term value creation.

• Design and lead quantitative and qualitative consumer research programs.

• Partner