Marketing Analytics Manager

PagerDuty, Inc. (NYSE: PD) is the global leader in AI-first digital operations. By automatically detecting, diagnosing, and remediating issues, the PagerDuty Platform orchestrates AI agents and automated workflows with context from over 750 integrations. Trusted by approximately two-thirds of the Fortune 100 and nearly half of the Fortune 500, PagerDuty is the industry standard for organizations scaling resilient, autonomous operations. Notable customers include Chipotle, Cloudflare, Docusign, Fox, Nvidia, Salesforce, Spotify, Zoom and more. We are growing rapidly and hiring top talent with leading AI skills across engineering, sales, product, marketing, and beyond as we build the leading digital operations platform.

PagerDuty's Marketing Operations & Analytics team is the measurement backbone for the marketing organization. We define, produce, and defend the numbers that marketing and commercial leadership use to run the business, from funnel pacing and pipeline generation through ROI and closed-won contribution.

We're hiring a Marketing Analytics Manager to own our recurring marketing and commercial performance reporting and become the reliable answer to "how are we pacing, and why?" You'll work primarily in Tableau, Snowflake, Salesforce, and Google Sheets, partnering closely with BI/Data, Finance, and Sales Operations.

As a hands-on analyst you will own highly visible recurring deliverables from your first quarter, work directly with marketing leadership, and have real latitude to automate what's currently manual. You’ll have high visibility, real influence on how the org spends, and a short path from "this is broken" to "I fixed it."

• Produce weekly KPI updates: Pacing against funnel targets, pipeline generation, and bookings. Including calling out what's driving variances.

• Deliver the monthly metrics, including plain-language explanation of what each metric means for a non-technical audience to drive program or leadership decision-making.

• Support marketing leadership by providing accurate, up-to-date metrics needed for cross functional leadership meetings.

• Support monthly and quarterly business review reporting, highlighting the most significant changes and data points from the period to enable strategic decisions and drive revenue generation.

• Maintain recurring ROI reporting, including overall marketing ROI and event ROI based on marketing-contributed closed won

• Maintain Tableau dashboards built on Snowflake, Salesforce, and billing data. Including our core marketing funnel metrics data source, with documented definitions and repeatable QA checks.

• Write SQL to pull, validate, and reconcile data across sources, and diagnose the differences that may arise with them.

• Identify data-quality problems like duplicate counting, incomplete data, level-of-grain mismatches and provide clear recommendations for resolution to the right owners.

• Maintain documentation marketing leaders use for dashboards to answer questions.

• Support the annual marketing funnel target-setting process: maintain source actuals, prepare the modeling inputs, load approved targets into the reporting pipeline, and validate that downstream Tableau workbooks reflect them correctly.

• Field standard analytics requests from commercial and marketing stakeholders, scoping each into a defined metric, source, owner, and decision before building.

• Support executive-level reporting requests, working with your Sr. Manager and Analysts to scope and prioritize.

• Partner with BI/Data, Finance, and Sales Operations on shared data sources and reporting definitions.

• Reduce manual effort through automation with use of AI tooling

• 7+ years in