Head of Marketing & Communications, Mexico & LAC

Head of Marketing & Communications, Mexico & LAC American International Group, Inc. (AIG) is a leading global insurance organization. AIG member companies provide a wide range of property casualty insurance in approximately 70 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets and manage risks. We’re also committed to making a positive difference for our colleagues and in the communities where we work and live. We encourage colleagues to give back to the causes they care most about, supporting these efforts through our Volunteer Time Off and Matching Grants Programs. Your Future Team AIG’s Marketing & Communications team is the steward of AIG’s brand and reputation. We tell AIG’s story—create and drive compelling narratives, campaigns, and announcements around our businesses—both within and outside the company. Our audiences include AIG employees, clients and communities, investors, and the public. Working across businesses, functions and regions, Marketing & Communications builds, protects, and defends AIG’s brand and reputation, and promotes efforts to achieve business goals and growth targets. Based in Brazil, the role will oversee Marketing & Communications within our LAC region. This role will be part of AIG’s International Marketing Leadership Team. Your Contribution to AIG Reporting to the SVP, Marketing and Communications, AIG International, and to the CEO for LAC, this role is AIG LAC’s Marketing and Communications leader with regional accountability of marketing and communications strategy, thought leadership, internal communications, content marketing, events, media relations and sales enablement in support of AIG LAC. The role will be responsible for establishing processes, best practices, and strategic business marketing plans in support of AIG LAC based businesses – including distribution engagement programs targeted to clients and brokers, product/solutions marketing, differentiated thought leadership, attributable content marketing, and alignment with distribution to deliver AIG’s full capabilities to the market. This role is also responsible for developing and implementing strategic communications plans, encompassing external, internal and leadership communications, media relations and thought leadership to AIG’s stakeholders.

Lead an integrated marketing and communications team, creating alignment and consistency in Marketing & Communications strategy and messaging, strengthening capabilities, and driving a culture of high performance to deliver sustainable, high-quality services. Mentor and develop LAC marketing and communications team members about core marketing and communications disciplines including audience targeting and segmentation, customer value propositions, business development, pipeline management, media relations, event management, industry events, campaign planning, and KPI/ROI reporting; Provide guidance and oversight of marketing and communications plans and budgets aligned with AIG LAC business priorities; Develop best practices for demand-driven thought leadership, content marketing and social media campaigns that facilitate sales growth; Closely partner with LAC business and functional leaders to promote and sustain a consistent AIG brand identity across businesses; Manage regional and cluster market business and industry media relations, including news releases and interviews, speaking opportunities, and issues and crisis management communications in coordination with AIG corporate teams; In alignment with AIG globally, introduce compelling corporate narrative to articulate the AIG LAC vision and strategic priorities to educate key internal and external audiences and support effective change management; Activate and leverage AIG internal communications platforms including e-mail, AIG Intranet, announcements, colleague updates and MS-Teams, to engage and