On Premise Event Specialist

Eligible: Yes Organization: Red Bull North America Job type: Permanent Company Description This role can sit out of the following locations: Santa Monica, CA or Phoenix, AZ The On Premise Festival & 3rd Party Event Specialist plays a critical role in bringing to life Red Bull’s national festival and third-party event strategy, by always positioning the brand at the center of regional and national relevant music festivals & 3rd party events. The On Premise Festival & 3rd Party Event Specialist will help strengthen Red Bull’s long-standing history in the global festival and event landscape by bringing to life best in class standards/activations which blend creative vision, operational excellence and partner collaboration. This role is responsible for the planning, development, management, and execution of partnered music festivals and third-party events within their territory and will work cross-functionally with Sales, Brand Marketing, Culture Marketing, Media Network, Distribution, Trade Marketing, Field Marketing and Red Bull Legal. Success will be measured through strengthening Red Bull’s brand image, increasing consumption & consumer pull within all partnered Music Festivals and 3rd Party Events.

PLANNING Market Trends & Insights- Keep your finger on the pulse of trends with promoters, festivals, and events, sharing valuable insights with regional and national leadership to guide consumer analysis and inform business strategies. Monitor competitive activity and emerging opportunities. Market Mapping & Forecasting- Support territory mapping and forecasting of all music festivals and third-party events by maintaining annual event calendars, opportunity pipelines, attendance projections, and sales forecasts, and planning tools that support business planning and resource allocation. Partnerships- Support the evaluation, planning, and negotiation process for festival and event partnerships by conducting research, maintaining planning documents, and coordinating internal and external communications. Commercial Planning & Performance Analysis- Build event specific sales projections and depletion forecasts working collaboratively with distribution and On Premise. Business Planning-Support the annual and ongoing business planning process with regional and national stakeholders. Festival Segment & Marketing Framework- Support the Festival & Event team and cross functional departments to develop and execute festival strategies across 10+ festival and 30+ third party event annually, ensuring consistency with Red Bull’s marketing framework and business objectives. Contract Rights & Management- Support sponsorship agreements, rights management, deliverable tracking, and partnership fulfillment process. Ensure all contracted assets are accurately documented, executed, and reported. EXECUTION Strategy implementation- Support implementation of approved event strategies through coordination of product guidelines, operational procedures, staffing plans, and execution standards. Project Management & Workback Planning- Maintain project timelines, workback schedules, run-of-show documents, operations trackers to ensure successful event execution. Internal Processes- Coordinate logistics orders, inventory requests, hospitality requirements, credential management, ticketing process, staffing coordination, travel logistics, and internal approvals. Partnership Alignment -Support relationships with festival organizers, concessionaires, venue operators, and sponsorship team to ensure contractual obligations are Red Bull execution standards are delivered as negotiated Vendor & Agency Management- Coordinate with approved external production agencies, fabrication partners, creative vendors, printers, and logistics suppliers responsible for delivering event infrastructure, activation, and branded assets. Asset & Inventory Management- Coordinate inventory allocation of