SVP Sales, Go-To-Market - Optum Real (Payer/ACO)
UnitedHealth Group
- Location
- Eden Prairie, Minnesota
- Work model
- On-Site
- Level
- Mid
- Salary
- $200.4k – $343.5k/yr
About this role
Optum Insight is improving the flow of health data and information to create a more connected system. We remove friction and drive alignment between care providers and payers, and ultimately consumers. Our deep expertise in the industry and innovative technology empower us to help organizations reduce costs while improving risk management, quality and revenue growth. Ready to help us deliver results that improve lives? Join us to start Caring. Connecting. Growing together. The Senior Vice President Sales, Go-To-Market for Optum Real (Payer/ACO) is an enterprise leader accountable for end-to-end commercialization strategy, market positioning, and scaled adoption of Real across payer and ACO segments. This role owns the design and activation of Real's value proposition, packaging, and messaging, ensuring the platform is clearly differentiated, commercially viable, and consistently positioned across markets. It operates at the intersection of Product, Growth, Markets, and Sales, translating Real capabilities into compelling, market-ready solutions that drive adoption, revenue, and category leadership. This role does not own product build or roadmap delivery but does own how Real is commercialized and scaled in Payer and ACO markets. This leader is responsible for shaping how Real is understood in the market and establishing it as a category defining platform, including its role in advancing payer/ACO performance, experience transformation, and value-based care outcomes. Scope & Impact Enterprise accountability for GTM strategy and commercial success of Optum Real within payer and ACO markets Defines and operationalizes category positioning and narrative for Real (internally and externally) Direct influence on growth strategy, revenue realization, and market expansion Shapes cross-portfolio alignment across Product, Optum Insight, Optum Health, and Markets Oversees scalable GTM operating model, including segmentation, packaging, pricing, alignment, and field enablement Establishes Optum Real as a market category, including external positioning with client, partners, and industry stakeholders This role also serves as a primary external voice for Optum Real in these markets, sharing industry narrative, client perception, and category definition. You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities
GTM Strategy & Growth Define and execute the GTM strategy for Optum Real across payer and ACO markets Identify target segments, commercialization pathways, and scalable growth opportunities Drive repeatable sales motions that accelerate adoption, revenue, and market expansion Market Positioning & Value Proposition Own Optum Real's value proposition, positioning, and messaging Develop differentiated narratives that resonate with payer and provider executives Ensure consistency across sales, marketing, product, and executive communications Offering & Commercial Strategy Lead packaging, pricing, and commercial model development in partnership with Product and Finance Design simple, customer-centric offerings that support adoption, expansion, and long-term value realization Commercialization & Sales Enablement Partner with Sales and Growth to develop commercialization strategies, playbooks, and launch plans Enable field teams to effectively communicate value and drive consistent market execution Monitor results and continuously optimize GTM performance Cross-Functional Leadership & Market Insight Serve as the primary GTM leader across Product, Marketing, Growth, and Sales Align stakeholders, influence roadmap decisions, and establish operating rhythms that accelerate execution Leverage customer, market, and performance insights to refine strategy, improve outcomes, and drive growth AI Responsibilities