GTM Program Manager – AI Solutions

GTM Program Manager – AI Solutions Description - Supports the development and execution of Go-To-Market (GTM) strategies for advanced AI solutions within ACS. Acts as a subject matter expert contributing to complex, cross-functional initiatives across marketing, sales, and category teams. Focuses on driving execution excellence, enabling pipeline growth, and ensuring effective launch and campaign delivery.

1. GTM Strategy Support & Execution Support development of GTM plans aligned with ACS AI priorities (e.g., ZGX portfolio). Translate strategic direction into actionable execution plans across segments and use cases. Contribute to market analysis, competitive positioning, and opportunity sizing. 2. Cross-Functional Coordination Drive day-to-day execution across cross-functional teams (Marketing, Sales, Category, Operations). Coordinate launch readiness activities including content, enablement, and campaign deployment. Ensure alignment across stakeholders and track key deliverables and timelines. 3. Customer & Segment Insights Support definition of customer segments, personas, and targeted use cases. Help develop and refine value propositions and messaging by segment. Contribute to customer journey mapping and experience improvements. 4. Marketing & Demand Generation Assist in execution of integrated marketing campaigns (digital, events, content). Ensure alignment between marketing activities and pipeline generation goals. Support sales enablement through development of content and tools. 5. Performance Tracking & Operations Track GTM KPIs including pipeline, campaign performance, and ROI metrics. Contribute to reporting, dashboards, and post-campaign analysis. Support budget tracking, PO management, and operational processes (CRM/MRM tools). 6. External & Partner Engagement Support engagement with partners, agencies, and vendors to execute GTM initiatives. Participate in customer/partner-facing activities as needed. Experience & Qualifications Bachelor’s degree in Marketing, Business, or related field. 5–10 years of experience in GTM, marketing, or business operations roles. Experience in enterprise technology, AI, or advanced compute preferred. Experience working in cross-functional, fast-paced environments. Skills & Capabilities Business & GTM Strong understanding of GTM models, segmentation, and campaign execution. Ability to translate strategy into actionable plans. Familiarity with enterprise sales environments and partner ecosystems. Execution & Operations Strong project management and organizational skills. Experience with CRM/MRM tools and marketing analytics. Detail-oriented with strong follow-through. Collaboration & Communication Strong interpersonal and stakeholder management skills. Ability to influence without direct authority. Clear written and verbal communication. Analytical & Problem-Solving Data-driven mindset with ability to analyze performance and recommend improvements. Ability to operate in ambiguous, fast-evolving environments.

The pay range for this role is $110,300.00 - $159,950.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

HP offers a comprehensive benefits package for this position, including: Health insurance Dental insurance Vision insurance Long term/short term disability insurance Employee assistance program Flexible spending account Life insurance Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure 11 paid holidays Additional flexible paid vacation and sick leave US benefits overview ) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Job - Marketing Schedule -