Manager, Earned Global Media - MAC

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. OVERVIEW: 
 INFLUENCER STRATEGY & BRIEFS 5-star programs: Casting approach, seeding strategy, influencer briefs 3-star and 1-star programs: Casting and seeding approach, high-level content guidelines INFLUENCER RELATIONS Consolidate & Guide Local/Regional Teams on MAC Crews Work with ED Partnerships and Advocacy on Global Influencer Partnerships Tribe & EMV Monthly Reports - results avail as of 13th of next month / goal to send by beginning of following month MAILERS - Strategy and guidelines KEY RESPONSIBILITIES: 
 Community Building & Engagement: Develop and execute strategies to build and grow MAC online communities Foster a sense of belonging and encourage active participation among community members. Manage online forums, social media groups, and other community platforms. Identify and engage with relevant influencers and advocates within the community. Monitor community conversations and address inquiries, feedback, and concerns in a timely and professional manner. Organize and host online events (e.g., webinars, AMAs, contests) to boost engagement and community participation. Content Creation & Curation: Create engaging content (e.g., blog posts, videos, social media updates) that resonates with the target audience and aligns with the brand's voice. Curate relevant content from other sources to share with the community. Collaborate with internal teams (e.g., marketing, content, social media) to ensure consistent messaging and brand representation. Earned Media & PR: Identify opportunities for positive media coverage and brand mentions in relevant online publications and blogs. Develop relationships with media contacts and bloggers to secure media opportunities. Monitor media mentions and track earned media coverage to assess impact. Work with Comms teams to amplify positive brand sentiment and manage potential crises. Performance Measurement & Reporting: Track and analyze community engagement metrics (e.g., reach, engagement rate, sentiment) to assess the effectiveness of community initiatives. Generate regular reports on community performance and provide insights to internal teams. Utilize data to optimize community strategies and content. PRODUCT MANAGEMENT (Product Portfolio Management): Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type). Manage and maintain discontinued products and returns with the objective of reducing returns. Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy. Forecasts GWP, testers and samples. Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies. Analyzes sales performance of key categories. Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert. Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets. Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management. Creates Account and Purchase⁃Order ledger and follow⁃up. Supply management and responsible for giving information to relevant stakeholders. Manages returns and assortments. KEY