Strategic Partnerships & Business Development Lead

WHO WE ARE The first of its kind boutique fitness experience, SoulCycle revolutionized the fitness industry. Our signature 45-minute indoor cycling class is an immersive and intense mind-body-soul workout, where legendary instructors guide riders through class, helping them lose themselves in the ride, the music, the experience. Taking place in dark, candlelit studios, allowing riders to be grounded in the moment, SoulCycle rides connect our community through the experience and energy of the room.

To foster an open, diverse, & inclusive community, while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust.

SoulCycle is looking for a commercially-driven leader to own partnerships as a revenue line for the business. The role oversees all strategic partnership and business development efforts, with a clear first priority for sponsorship dollars, monetization, and customer acquisition. The second priority is on brand heat and awareness as outcomes that great strategic partnerships can produce along the way. The right candidate knows how to tell the Soul story and package it for a partner. The job includes significant storytelling, but the primary focus is on building and running a programmatic sales and business development portfolio (with pipeline, conversion, and renewals managed like a sales book rather than a series of one-offdeals). The Director, Strategic Partnerships will source, negotiate, and close new partnerships, and will own the commercial management of our existing partner relationships, including accountability for performance, growth, and renewal economics. The Director, Strategic Partnerships will manage and develop talent on the team, will collaborate closely with other department leaders at SoulCycle, including Marketing, Finance, Operations, and Legal. The right candidate will: 1. Build a programmatic partnerships portfolio to achieve revenue targets, and will manage the pipeline in a way that supports the vision for B2B growth at SoulCycle. 2. Own the commercial relationship with our most significant existing partners: performance against contract, growth opportunities, and renewal negotiations. 3. Be an internal champion for Partnerships, forging strong working relationships with internal stakeholders across all departments. 4. Serve as the face of SoulCycle in the market, from exploratory conversations through contracting and onboarding, bringing an established network that is additive to our existing partner base. 5. Manage, coach, and develop a direct report, helping elevate the standard of the team. This role demands a results-oriented, low-ego, hard working leader who can execute and who has a proven track record of delivering revenue. RESPONSIBILITIES ● Own the Partnerships revenue annual target. Build, manage, and report on a pipeline of active deals with clear targets for sponsorship dollars, monetization, and customer acquisition. ● Own strategy, relationship management & development, and negotiation of all partnerships, bringing in cross-functional SoulCycle partners and/or executives as needed to support discussions. ● Manage the commercial side of existing partnerships, including performance against contract terms, growth opportunities, and renewal. ● Identify and source new partnerships to create revenue streams for the company, including sponsorships and alternative monetization approaches. ● Build a partner network across key wellness, retail, and other lifestyle categories, striking opportunities that meet our target consumer where they are and punctuate our brand positioning to fuel awareness and acquisition. ● Manage deal negotiations end to end, partnering with Legal, Finance, Marketing and other internal teams to establish term sheets