Account Manager

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Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth. We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value. All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.

As Account Manager, Retail & Shopper, you’ll help clients turn changing shopper behaviour, category dynamics and market signals into confident business decisions. You’ll build trusted client relationships, uncover growth opportunities and craft research approaches that address the decisions clients need to make. Reporting to the Kenya Practice Lead, you’ll bring together research, operations, analytics and commercial colleagues to deliver high-quality work from brief to debrief. You’ll protect project quality and profitability, support the growth of junior colleagues and help strengthen Kantar’s Retail & Shopper practice through relevant, evidence-based recommendations. Job Goals Build a healthy pipeline by growing existing accounts, reactivating relationships and developing relevant prospects. Lead client discovery conversations that uncover business priorities and translate them into clear research questions. Convert opportunities and briefs into compelling, commercially sound proposals, scopes and pricing recommendations. Deliver research and insight projects to agreed scope, timing, budget and quality standards. Translate evidence into clear narratives and practical recommendations that support client decisions. Strengthen account plans, client relationships and renewal, upselling and cross-selling opportunities. Coach project colleagues, clarify responsibilities and share Retail & Shopper knowledge across the team. Ideal Skills & Capabilities Proficiency in quantitative and qualitative research methods, retail measurement and shopper insight, with the judgement to select approaches that fit the client question. Ability to interpret retail, fast-moving consumer goods and shopper trends and turn them into timely client conversations and opportunity hypotheses. Evidence of developing client accounts, shaping proposals, pricing work and converting opportunities into profitable projects. Skill in turning complex evidence into concise narratives, recommendations, proposals and presentations for different client audiences. Capability to lead concurrent projects, manage scope and financial performance, resolve risks early and support others’ professional growth. Why join Kantar? Kantar is one of the most recognised and trusted brands in its industry, with unmatched depth of experience and global reach. What makes this moment different is how much is changing at once. We are working on the world’s most influential brands, investing in AI and technology, and evolving how intelligence is delivered. The work is becoming more connected, more dynamic and more impactful. People joining Kantar now are not stepping into something finished. They are joining a business that is evolving, and they will help shape what comes next. If you want to work on iconic brands, solve complex problems, learn from exceptional people and do work that genuinely makes a difference, Kantar offers that opportunity. Privacy and Legal Statement At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we