CSE Kroger

Location

Cincinnati, OH About The Hershey Company

The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.   At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.   Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.   The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.  How will you fit into the big picture?

The Kroger Customer Sales Executive (CSE) is responsible for profitably growing Kroger’s Hershey business to achieve objectives and plans; including net sales, market share, trade spend, and sales activity margin. This role leads the development of Kroger HQ selling strategies with a focus on our Instant Consumable and Front-End business.   What will you do?

The Customer Sales Executive (CSE) serves as a strategic subject matter expert responsible for driving profitable growth, strengthening customer relationships, and delivering business results for Kroger. This role leverages advanced sales, forecasting, analytical, and financial expertise to achieve net sales, market share, trade spend, and margin objectives while serving as a trusted advisor to internal and external stakeholders. Key Responsibilities

Achieve net sales, market share, trade spend, and sales activity margin targets by developing and executing customer-specific business plans. Manage and allocate trade funds in compliance with Sarbanes-Oxley (SOX) requirements to support profitable growth. Utilize Hershey and customer analytical tools, including PlanEx, Circana, Market 6, and 84.51, to drive insights and business decisions. Develop accurate sales forecasts and business plans in partnership with Customer Planning, Sales Planning, Sales Finance, and other cross-functional teams. Create and execute annual merchandising plans, manage trade budgets, clear deductions, process invoices, and support post-audit activities. Lead line reviews and business planning discussions with Kroger merchants and cross-functional partners to identify growth opportunities. Monitor and manage customer-related expenses, including waste and supply chain costs. Build strong partnerships with Kroger stakeholders and internal teams to deliver mutually beneficial solutions and agreements. Partner closely with Category Management to develop customer insights, growth strategies, and business recommendations. Support centralized selling initiatives, Joint Business Planning (JBP) activities, and division-level strategic priorities.

Qualifications & Skills

Strong business and financial acumen with experience managing P&L performance and trade investments. Expertise in forecasting, planning, data analysis, and translating insights into actionable strategies. Proven ability to influence, negotiate, and build trusted relationships with customers and cross-functional partners. Results-oriented mindset with strong problem-solving and decision-making skills. Ability to thrive in a fast-paced, data-rich environment while balancing multiple priorities. Demonstrated leadership, collaboration, and communication skills.

This role is responsible for delivering measurable business results, strengthening customer