Principal Product Designer, SalesCRM

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

Team & Role This role is part of our Product Design team that uses their superpower of empathizing, understanding, and applying our users’ and customers’ needs, with the mission to created product experiences they love. Our designers come from a varied set of skills and background - design systems, visual, interaction, content, and product design. At ServiceNow, design has a very intentional seat at the table, so our team collaborates closely with both engineering and product management from the get-go. We're reimagining CRM from the ground up and AI Native. With our acquisition of Logik.ai — founded by Christopher Shutts, who co-founded the original CPQ company Big Machines and sold it to Oracle for $400M — we've brought in the deepest domain expertise in the space. This is the third generation of CPQ, and the first built natively on an AI platform. The opportunity is real: the system built for sales was never built to help people sell. We're changing that — across the full commercial lifecycle, from opportunity management and quoting through fulfillment, renewal, and expansion, on a single platform. We're looking for a Principal Designer to help lead that work in the Americas. This is an IC role with real influence — no direct reports, but a clear mandate to shape strategy, raise the quality bar, and move the work forward. What you get to do in this role: Shape design strategy for Sales CRM alongside product and engineering leadership — from AI-native quoting flows to conversational selling experiences Own end-to-end design for complex product areas including CPQ — working through the full depth of configuration, pricing logic, and deal workflows Design with and for AI: conversational interfaces, agentic experiences, LLM-integrated workflows — as the primary interaction model, not an add-on Hold a high visual bar that trends toward consumer quality in an enterprise context Work fluidly across Figma and code — prototyping in front-end, exploring AI behavior through scripting, reviewing implementation with engineering Bring a business mindset to design decisions — you care about outcomes as much as craft Communicate design decisions with clarity and confidence in rooms with senior executives and cross-functional leaders Be a designer people want to think alongside — collaborative, direct, generous with craft Qualifications Preferred Qualifications: Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry. A seasoned design career — typically 12+ years — with meaningful depth on complex, data-rich enterprise products Hands-on experience designing AI-native or conversational interfaces — you know how to design with LLMs, not around them Fluency in CPQ, CRM, or sales workflows — Salesforce, Logik, Apttus, Oracle CPQ, or similar a strong plus Comfortable with code: React prototyping, prompt engineering, front-end collaboration with engineering Strong