Specialist, Product Marketing

Eligible: Yes Organization: Red Bull North America Job type: Permanent Company Description The Specialist, Product Marketing plays a pivotal role in shaping and executing the Red Bull U.S. Occasions, Consumer Activation, Brand Building Events (BBE), and Athlete Celebration plans to drive business growth. This role will be responsible for providing guidance to ensure all campaigns are developed efficiently and effectively to grow brand love, relevance, and consumption. In this role, you will work with cross-functional teams to develop and execute compelling, insight-driven brand marketing campaigns that resonate with consumers and deliver measurable business results. From bringing integrated programs to life across channels and customer platforms to working with Region teams, you will ensure every initiative reflects our brand identity and delivers a cohesive, high-impact consumer experience. As a key member of the U.S. Brand Marketing Team, you will support the development and execution of the RBNA Occasions, Consumer Activation, BBE, and Athlete Celebration campaigns, ensuring full organizational buy-in. Therefore, as the Specialist of Product Marketing, you will work collaboratively with Marketing, On- and Off-Premise Sales, Media, Regional teams, and Field Marketing, as well as key agency partners. In this position, you will also work closely with Global Brand Marketing to champion U.S. Occasions, Consumer Activation, BEE, and Athlete Celebration initiatives, share best practices, and ensure global brand standards are met.

BRAND & PRODUCT MARKETING Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and increase relevance across national, regional, and customer-specific initiatives. Work closely with the Sr. Manager, Product Marketing by developing and executing Occasions, Consumer Activation, BBE, and Athlete Celebration Campaigns and Limited Edition Pack Marketing plans that ladder into the National Brand Calendar (National Pillars, Regional Campaigns, Micro Campaigns and Big Moments). Identify and activate growth opportunities based on emerging consumer trends, business needs, and market dynamics. Develop new ideas that spark innovative, 360 campaigns for both National and Regional levels, elevating the brand’s cultural relevance and consumer engagement. Set clear objectives, success metrics, and operational workflows to ensure timely and effective execution of the annual plan. Collaborate with Global counterparts to ensure Occasion, Consumer Activation, BBE, and Athlete Celebration strategy and process cohesion, alignment on best practices, and adherence to Global brand standards. Drive innovation and strategic consistency across all marketing planning efforts, ensuring initiatives reinforce "Fits My Everyday Life" and drive long-term brand equity. CONSUMER ACTIVATIONS, BRAND BUILDING EVENTS, & ATHLETE CELEBRATIONS Support the company’s Occasions, Consumer Activation, BBE, and Athlete Celebration marketing strategy by identifying key consumer touchpoints where the brand and product can play a meaningful role, and help translate those priorities into clear activation plans. Remain agile and proactive in a fast-paced environment, effectively prioritizing Occasions, playgrounds, big moments, micro campaigns, limited edition pack requests, and ad hoc needs from planning through execution. Collaborate with Insights, Marketing and Sales to activate across dayparts and channels. Support new consumption opportunities by bringing occasion-based thinking into campaign planning and execution where applicable. Ensure all initiatives align with consumer behaviors, lead with ownability, and deliver relevance throughout the full year. Help develop tools and frameworks that support impactful execution and consumer engagement across priority touchpoints. Partner with Sales to