Director, Social Capability

Agency: Omnicom Media Job Function: Consulting Job Subfunction: Business and Change Consulting Job Description:

SUMMARY Social Craft Excellence exists to drive innovation for our social practice and to make sure that innovation scales. The role drives capability ideation and Co-Development with its partners and decides which opportunities advance, then builds the enablement and training that turns a new capability into standard practice. It keeps social teams across the network informed, connected, and resourced, and is responsible for ensuring the capabilities being pursued ladder up to the practice's strategic areas of focus and current priorities. The work happens on the Social Craft Excellence team, in close partnership with the Sr. Director, with subject-matter experts across technical, data, product, and agency teams.

Co-Development Drive capability ideation with a defined portfolio of platform partners, own the resulting pipeline, and decide where it goes. Own the Co-Development pipeline for select social partners in the portfolio Drive capability ideation with the platform partners in the portfolio across the forums where it happens, including working sessions, roadmap conversations, and ongoing day-to-day dialogue Ensure the capabilities being pursued ladder up to Craft Excellence's strategic areas of focus and current priorities Make the call on technical feasibility and business value, working with cross-functional agency teams to identify and bring in the right subject-matter experts, then partnering with them to pressure-test ideas and shape the solution Own project proposals and scopes of work end to end for the portfolio, shaping the approach, defining success measures, and driving to agreement Social Community Keep social teams across the network informed, connected, and resourced, and decide what they need most. Share partner updates, new capability announcements, and platform developments out to internal social teams Connect social teams with the right resources, documentation, and experts Build relationships with key social / agency leadership across the agencies, bringing in their insights to decide which resources get built and in what order Collaborate with the Craft Excellence team on community programming, including town halls, spotlight sessions, and internal channel engagement Shape how knowledge is captured, packaged, and shared across the practice Best Practice Adoption, Enablement & Training Decide where enablement effort goes, and build what gets capabilities adopted. Define the enablement approach for capabilities in the portfolio, consistent with the practice's standards and priorities, and own the call on where enablement effort is prioritized Set and hold the quality bar for all rollout materials Develop enablement collateral for new capabilities: one-pagers, instruction guides, demo videos, playbooks, and best-practice guidance Build and deliver training content and certification resources, from curriculum design through live and on-demand delivery Serve as the senior subject-matter expert on training requests and technical questions from partners and internal teams Own the adoption strategy for co-dev capabilities, including measurable targets and accountability for hitting them Contribute to the standards, templates, and training architecture the practice reuses across the full platform set Diagnose adoption barriers across agency teams and drive solutions to resolution MINIMUM REQUIREMENTS Experience 8–10 years in paid social advertising or social media marketing, including significant hands-on campaign execution across multiple platforms Deep working knowledge of the major and emerging social platforms and their advertising products (e.g., Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, X, YouTube), including advanced capabilities Demonstrated experience building training content and delivering it to working teams Demonstrated ownership of a program,