Spring & Summer 2027 Intern - Marketing

The Marketing Intern supports Workiva’s Marketing philosophy by executing projects, coordinating details, and working cross-functionally across teams. This role provides hands-on experience across campaign execution, analytics, content creation, events, partner marketing, and growth initiatives, depending on the team you support. What You'll Do – based on the assigned team Marketing Operations Maintain data integrity in Salesforce and Marketo Perform in-depth analysis measuring marketing campaign effectiveness Work closely with Product Marketing to build audience segmentations Contribute to lifecycle and automation functions of marketing Assist with lead acquisition Utilize spreadsheet software to run matching and lookup functions to normalize accounts Help maintain marketing reports and documentation Analyze and identify optimization areas (e.g., search trends, visitor engagement, conversion, user interaction) Create and implement actionable plans and recommendations for improving website visitor experience Conduct a website content audit, including brand voice, SEO optimization, and governance Work in A/B and multivariate testing methodology Develop, launch, and measure the success of web content for integrated marketing campaigns Marketing Pro Groups Research, plan, and execute venue selection, collateral, and workshop/event logistics Assist with managing vendor relationships and supporting program operations within budget guidelines Execute marketing activities to promote Pro Group initiatives and workshops Ingest and organize data from Pro Group-specific sources (e.g., On24, Higher Logic, Credly, Hootsuite, Qualtrics) Support the development of the annual member feedback survey and analyze results to provide insights Event Marketing Build and maintain event registration pages Support project management in Monday.com to track event deliverables Assist with event preparation decks and attendee communications Create name badges and update event calendars Provide logistical and administrative support for upcoming events What You'll Need Minimum Qualifications Currently enrolled in a degree-seeking program, preferably in Marketing, Advertising, Business, Communications, or a related field of study Preferred Qualifications Excellent verbal, written, and interpersonal communication skills Self-motivated with a strong propensity for action, results, and continuous improvement Ability to work successfully in a high-energy, fast-paced, rapidly changing environment Strong organizational skills with the ability to multi-task and manage multiple projects simultaneously under pressure Creativity, attention to detail, and strong problem-solving skills Team-specific skills may include: Event coordination and logistics (Field Marketing & Event Marketing) Data analysis and reporting (Marketing Pro Groups, PNM Growth Solutions) Travel Requirements & Working Conditions   Up to 10% travel  Reliable internet access for any period of time working remotely, not in a Workiva office Location: This internship is primarily a remote opportunity. However, if you are located near one of our office hubs, you are welcome to work in a hybrid capacity and utilize our office spaces. Check out our article on Workplace Flexibility to learn more. When can you expect to hear back? We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us!  Postings close: September 27, 2026 Engineering postings close: October 2, 2026 Interviews: Early to mid October Offers : Late October 2027 Start Dates: This position has opportunities to start in the Spring and Summer. Please see our start dates below and let us know your availability in your application. Spring 2027