Associate Director, Product Marketing (Verticals)

About the Role: We’re hiring Associate Director of Product Marketing - Verticals to join our growing marketing team. This is a high-impact, high-visibility role for a sharp, market-savvy product marketer who understands the nuances of regulated and high-stakes advertising categories and knows how to build programs that scale. You’ll own go-to-market strategy and execution for PubMatic’s key verticals, anchored in high-growth regulated categories such as Political, Pharma, Gambling, and others, while also leading the charge into emerging and under-indexed verticals like Auto, Travel, and beyond. This is a role for someone who wants to build, not just maintain: building category presence, building sales confidence, and building the frameworks that let PubMatic punch above its weight in verticals that demand precision and credibility. You’ll balance inbound work (bringing customer, market, and competitive intelligence back to product and commercial) with outbound execution (positioning, launch, enablement, and content) to ensure PubMatic’s vertical story lands with relevance and impact. This role is based in New York City. What You'll Do:

Vertical GTM Strategy: Own the go-to-market strategy for PubMatic’s priority verticals, including Political, Pharma and Gambling, and lead the identification and activation of high-potential expansion verticals (Auto, Travel, and others). Define the narrative, the proof points, and the path to revenue.

Launch Excellence: Build and execute repeatable launch processes for vertical-specific capabilities, packaging updates, and segment-driven initiatives, ensuring every launch is positioned to win.

Sales Confidence: Enable sales teams to confidently engage vertical buyers, not just with what PubMatic offers, but why it matters to their specific