Helly Hansen Site Merchandise Manager, North America Workwear

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders. Job Posting: Site Merchandise Manager, NA Helly Hansen Workwear Job Summary We’re looking for a Site Merchandiser to own the onsite shopping experience for our Helly Hansen Workwear ecommerce channel. You’ll be responsible for driving product discovery, conversion, and revenue through thoughtful assortment presentation, data-driven decision making, and cross-functional collaboration. This role is ideal for someone who blends analytical rigor with a strong eye for brand storytelling in an outdoor context.

Own the end-to-end onsite merchandising strategy across the customer journey, including homepage, category pages, collections, search, product merchandising and campaigns. Drive revenue, conversion rate and average order value by optimizing product assortment, ranking, navigation, personalization and merchandising strategies. Lead seasonal launches, new product introductions, promotional events, and site merchandising execution to support commercial goals. Analyze site, product, customer and merchandising performance to identify trends, risks and opportunities – translating insights into prioritized recommendations and measurable business improvements. Develop, maintain and automate merchandising reporting, dashboards and performance tracking to support weekly, seasonal and strategic business decisions. Ensure site accuracy and operational excellence by managing product data, pricing, inventory visibility, categorization, promotional setup/execution and overall site quality. Partner cross-functionally with Marketing, Creative, Planning, SEO, eCom Operations, Technology and Product teams to deliver a best-in-class digital customer experience. Continuously improve the digital shopping experience by testing merchandising strategies, monitoring customer feedback and competitive trends, and implementing best practices that strengthen brand storytelling and commercial performance. Leadership Leads cross-functional initiatives by setting the onsite merchandising strategy, driving execution across teams, and influencing business decisions through data-driven insights. Operates with a high degree of ownership, prioritizing initiatives and ensuring alignment across Marketing, Planning, Creative, Technology, and Operations.

5+ years of eCommerce or digital merchandising experience, preferably in apparel, footwear, outdoor or workwear brands Advanced Excel skills, including pivot tables, lookup formulas (XLOOKUP / VLOOKUP), data cleaning, and reporting automation with large data sets. Candidates should be comfortable completing practical Excel assessment as part of the interview process. Strong understanding of ecommerce KPIs (conversion rate, AOV, sell-through, inventory health) Experience merchandising large product catalogs / data sets and seasonal assortments Familiarity with CMS and ecommerce platforms (Magento, Shopify, Salesforce Commerce Cloud, or similar) Experience working with analytics tools (Google Analytics, Adobe Analytics, or equivalent) Highly organized, detail-oriented, and comfortable managing multiple priorities Strong communication skills and ability to influence cross-functional partners Self-starter who takes initiative and works well in a fast-paced, and high-performance environment Demonstrate a proactive, forward-thinking approach to drive continuous business improvement Thrives in ambiguous environments and actively seeks out unanswered questions in the data Passion for outdoor products and customer experiences a plus Experience with AI-driven product recommendation, search and merchandising tools