Social Strategy Manager, Brand Social

The Way We Play Find Your Team Start Your Journey All Jobs The Way We Play Find Your Team Start Your Journey Latest All Jobs Social Strategy Manager Brand Social Link copied to clipboard. Apply now Apply Marketing Permanent New York or Los Angeles Spotify’s Global Organic Social team is responsible for how Spotify shows up across its owned social channels, connecting fans to the music, podcasts, audiobooks, and features they love. We’re looking for a Social Strategy Manager, Brand Social to work across some of Spotify’s highest-impact global marketing initiatives including beloved campaigns like Wrapped and Fan Life, trending cultural moments like award shows and sports events, and integrated partnerships with other global media brands.  You’ll drive social strategy for multiple cross-functional campaigns, working closely within a large, multidisciplinary team including Creative, Comms, Entertainment Partnerships, Paid Media, and more. You'll help shape integrated campaigns from the outset, translating marketing priorities into channel-native social strategies and making the strategic decisions that determine how ideas come to life across social. This role requires equal parts strategic thinking, online understanding, creative instinct, relationship building, and operational excellence. You must love balancing long-term planning with the agility required to jump on real-time opportunities. What You'll Do

Own end-to-end social strategy across high-impact global brand campaigns, strategic partnerships, flagship programs, and cultural moments, from development and launch through post-campaign learning. Translate integrated marketing strategies into social-first approaches that feel native to each platform while supporting broader marketing and business objectives. Lead multiple complex social workstreams from brief through execution, creating clarity around timelines, deliverables, approvals, dependencies, and decisions across internal teams and agency partners. Shape social briefs and collaborate with internal creative teams and external agencies throughout creative development, providing actionable feedback and ensuring final work is strategically sound, social-first, and meets Spotify’s quality bar. Partner across Brand, Creative, Comms, Marketing, Partner Marketing, Paid Media, and external agencies to develop integrated campaigns, co-marketing activations, and cultural partnerships. Identify opportunities for Spotify to authentically participate in culture and develop proactive editorial programming that keeps Spotify relevant between major marketing moments. Lead social content-capture strategy for live events and experiential activations, identifying real-time storytelling opportunities and partnering with creators, talent, and production teams on social-first content. Partner with Legal and Communications to navigate approvals and sensitive issues so brand storytelling can be both timely and responsible. Stay close to platform evolution, creator trends, internet culture, and emerging audience behaviors, identifying opportunities for Spotify to innovate. Develop frameworks, playbooks, and best practices that strengthen the quality and consistency of social strategy across Brand Social. Define success metrics with analytics partners, evaluate campaign and always-on performance, and turn learnings into stronger future strategies. Champion social internally, helping partners understand platform behavior, audience expectations, social best practices, and the role social plays throughout an integrated marketing campaign. Present strategic concepts, go-to-market plans, recommendations, and campaign results to stakeholders, including senior leaders and external partners.

You have 7+ years of experience in owned and earned social media strategy, social marketing, or a related strategic role for global consumer, entertainment, technology, or media brands. You have led