Conceptual Creator

Agency: Golin Ketchum Job Function: Creative Job Subfunction: Copywriting Job Description: WE'RE THE EARNED-FIRST CREATIVITY AGENCY BUILT FOR THE MODERN WORLD. From the outset, we built an agency capable of answering the needs of future-facing clients - those who demand big brand ideas without the heavy overheads of complex structures, multiple departments or the reliance on paid media. And, we love to partner with ambitious marketers and partners, who like us, believe that in today’s opt-out culture attention can no longer be bought, it must be earned first. We always strive to create earned-first ideas that truly matter, from brand platforms to one-off posts, the ones that will ‘Rise Above the Noise’ of culture, rise above the conventions of category and rise above the constraints of siloed, ‘traditional’ advertising. Because we believe these are the ideas that earn their place in consumers’ lives and drive the most effective business outcomes. We combine the rigor of advertising and brand planning with the relevance of earned and the efficiency of nimble production. It’s how we create ideas that people and the media want to talk about and share. We call it earned-first, it’s advertising that’s so good, it doesn’t feel like advertising.

This social content creator will be a key member of our in-house social creative team to concept and bring to life unexpected, hilarious, and shareworthy content ideas. We are seeking an individual with a deep understanding of how people consume, engage with, and share content across social platforms. You know the nuances of TikTok, Instagram, YouTube and emerging channels, understand what makes content perform on each, and are eager to turn those insights into standout creative work for a variety of brands. Fueling brand fandom across owned social channels inclusive of ongoing strategy for content pillars, quick-turn conversational visuals, evergreen series, creator and influencer partnerships, and longform entertainment, you will be creating all kinds of original ideas that build stories for brand fans. If you love the combination of creative thinking and making, this could be the role for you. What you’ll do: • Develop original social-first concepts and campaigns that range from always-on content to larger tentpole ideas and earned-led activations • Generate ideas independently and collaboratively, contributing meaningfully to brainstorms and helping lead internal ideation sessions • Create content tailored to the nuances of each platform, with a strong understanding of how audiences consume content across Instagram, TikTok, Facebook, YouTube, YouTube Shorts, Pinterest and emerging channels • Identify and translate cultural moments, platform trends, creator behaviors, and audience insights into opportunities for our clients that make sense for the brand • Work within established brand and social strategies to develop ideas that are both creatively compelling and strategically sound • Bring ideas to life through hands-on content creation, balancing conceptual thinking with executional excellence • Be willing to step in front of the camera from time to time—whether for creator-style content, trend participation, or helping bring an idea to life • Capture content using a variety of production approaches—from lo-fi iPhone content and creator-style videos to larger-scale studio and on-location productions • Present concepts, creative rationale, and finished work directly to clients with confidence and professionalism • Build trusted relationships with clients, incorporating feedback while advocating for strong creative solutions • Balance multiple projects simultaneously, managing priorities and timelines while maintaining a high standard of creative quality • Stay relentlessly curious about social platforms, creators, emerging technologies, and new formats shaping the future of content • Create work that earns attention and drives