Head, Retail Media Ad Ops and Solutions
Delivery Hero
- Location
- Kuala Lumpur, , Malaysia
- Employment
- Full Time
- Work model
- On-Site
- Level
- Mid
- Posted
- 2h ago
About this role
Head, Retail Media Ad Ops and Solutions Full-time Company Description foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job Description
We are looking for a Head of Retail Media Ad Operations & Solutions to lead and scale the operational and solutions capabilities behind our Retail Media business across 3 brands including foodpanda, foodora and Yemeksepeti. This role sits at the intersection of commercial, operations, product and strategy, ensuring that our advertising solutions can be sold, activated, measured and scaled effectively across markets. You will own the regional Ad Operations framework, defining the standards, processes, tools and governance required to deliver high-quality campaigns at scale. At the same time, you will act as a senior solutions partner to our commercial teams, helping translate advertiser needs into executable media solutions and working with Product and Tech to continuously improve our advertising capabilities. This is a highly cross-functional leadership role for someone who combines deep advertising operations expertise, strong technical understanding and commercial judgment, and who can turn complexity into scalable solutions. What’s on the Menu – Major Responsibilities Lead Regional Ad Operations Own the regional Ad Operations strategy and operating model across our Retail Media business, establishing clear standards for campaign setup, trafficking, activation, optimization, measurement and reporting. Define processes, SLAs, quality standards and governance to ensure consistent and reliable campaign delivery across markets. Establish best practices across onsite, offsite, programmatic and other emerging Retail Media solutions. Identify operational bottlenecks and systematically improve campaign delivery, scalability and efficiency. Define the right balance between regional capabilities, local market ownership and automation. Build Scalable Advertising Solutions Act as the senior solutions expert for complex advertiser and agency requirements, translating commercial needs into technically and operationally viable solutions. Partner with regional and local commercial teams to design solutions for strategic advertisers, JBPs and complex multi-market campaigns. Develop repeatable solutions and frameworks that reduce bespoke execution and allow successful approaches to scale across markets. Ensure new commercial propositions are operationally viable before being taken to market. Drive Product & Technology Development Serve as a key bridge between Retail Media commercial teams and Product, Tech and Data teams, translating business and advertiser requirements into clear product needs. Identify gaps in our advertising capabilities, tooling and workflows and help prioritize improvements based on commercial impact and operational efficiency. Partner with Product teams on the discovery, development, testing and rollout of new advertising products, placements and capabilities. Own operational readiness for new product launches, ensuring markets have the processes, documentation, training and support required for successful adoption. Drive increased automation and standardization across the Retail Media campaign lifecycle. Own Campaign Performance & Operational Excellence Establish visibility into campaign delivery and operational health across markets, including inventory utilization, campaign pacing, delivery rates, optimization and execution quality. Develop frameworks to identify and resolve systemic campaign performance issues. Partner with commercial and market teams to maximize the utilization and monetization of available advertising inventory. Establish mechanisms for