Vendor Performance Manager, SMB Growth

As a Vendor Performance Manager (VPM), you are a sales operations leader operating at the frontline of Google’s scaled growth engine. You will own and steer multi-quarter business delivery across high-velocity sales programs by partnering with vendor sales leadership, guiding consultative sellers, and driving full-funnel sales excellence. In this role, you will transition seamlessly between macro-level sales strategy and tactical pipeline acceleration. You will act as an autonomous business owner—analyzing high-volume pipeline dynamics, shaping commercial sales motions, unlocking market opportunities, and driving product adoption across Google Ads, YouTube, and automated solutions. Your leadership ensures our extended sales teams deliver high-touch consultative value, customer return on investment, and consistent, scalable business growth. This role is aligned to the AMER market and will require working non standard hours. The Global Business Organization (GBO) is the engine that powers Google’s full ecosystem of products and services to help customers and partners succeed and grow. GBO includes the commercial arms of Ads sellers, business development teams, and customer services and support, as well as overlay programs that enable coordinated engagement with Google's most complex and important customers and partners.

Deliver against ambitious quarterly business and product adoption goals. Own the end-to-end commercial performance of a multi-million-dollar portfolio by diagnosing growth drivers, mitigating churn risks, and designing scalable sales strategies. Drive rigorous sales pipeline hygiene and forecast accuracy. Analyze conversion funnels across customer lifecycle stages to identify bottlenecks, optimize pitch cadence, and maximize business generation per lead. Elevate vendor sales leadership and frontline sellers from transactional pitching to high-impact consultative selling. Coach on advanced sales techniques, objection handling, pitch structure, and the Google Ads product suite (e.g., Performance Max, YouTube, Smart Bidding) to maximize customer ROI. Lead high-stakes weekly/monthly business reviews with senior vendor sales executives. Effectively coach partners to consistently hit quota. Translate quantitative data signals, campaign performance data, and market trends into actionable growth pipelines and scalable go-to-market plays across the region.

Minimum qualifications: Bachelor's degree or equivalent practical experience. 7 years of experience in operations or business management, and vendor management. 7 years of experience using analytics or applying project management tools to address business issues. Preferred qualifications: Experience managing or accelerating sales portfolios across regional/international markets within fast-paced, ambiguous environments. Proven track record of orchestrating portfolio turnarounds, exceeding business generation quotas, and inspiring high-velocity inside sales teams to drive consultative customer value. Robust working knowledge of core Google Ads solutions including Search, Performance Max (PMax), and Demand Gen, with a proven ability to map customer-centric business objectives to the optimal product adoption and maturity journey. Ability to synthesize complex, high-volume performance data into actionable sales playbooks and executive growth roadmaps. Strong command of structured sales methodologies, complex pipeline mechanics, lead-to-opportunity conversions, and objection handling.