Digital Marketing Strategist Senior Analyst

Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 786,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com . Marketing   generalist   with strong experience in web   and social media channels . Collaborates with a digital marketing team to drive end to end outcomes and ensure smooth operations. Advise and deliver on the campaign journeys and _ or programs, based on information gathered from interaction data, market trends and insights.

Summary     The   External Communications Marketing and Communications (Marcomm) Advisor   is   a pivotal role   that focuses   on final consumer communication and marketing campaigns .   This professional   is   responsible for   developing and executing end-to-end digital marketing strategies   (with   emphasis   in social media)   that align with overall marketing   obje ctives . Th is role requires a marketing specialist with extensive experience in web and social media channels, who can collaborate with global, regional, and   local   market advisors, as well as third-party vendors, to ensure seamless operations and impactful marketing outcomes. The Marcomm Advisor excels in   opti mizing   social media   experiences, applying best practices across digital platforms. This role also involves crafting and delivering marketing campaigns, managing project timelines, and ensuring adherence to brand standards.

Digital Marketing Strategy:   Develop and execute comprehensive digital marketing strategies   and plans , including   web   social media   channels , to support overall   branded wholesaler   marketing goals.   Collaborate with digital marketing teams to create and manage online marketing campaigns that deliver measurable outcomes.   Analyze interaction data, market trends, and insights to advise on campaign journeys and programs, ensuring alignment with client objectives.   Optimize   website and mobile experiences, recommending and implementing web advancement models and ecosystem simplification.   Social Media   management experience (Facebook, Instagram, Snapchat and LinkedIn)   Content and Campaign Management:   Create and manage project work plans, ensuring that marketing campaigns are delivered on time and within budget.   Collaborate with marketing services resources, third-party service providers, agencies, designers, and writers to produce high-quality content and creative briefs.   Ensure that all content and campaigns adhere to brand guidelines and align with the overall marketing strategy.   Stakeholder and Vendor Management:   Field Marketing advisors communication.    Build and maintain strong relationships with stakeholders, ensuring effective communication and alignment of marketing efforts.   Manage agency relationships, ensuring that all third-party vendors meet project expectations and contribute to successful campaign outcomes.   Present marketing strategies and pitch proposals to clients, demonstrating strong presentation and communication skills.   Performance Monitoring and Reporting:   Assess and monitor campaign performance against objectives, metrics, and budgets, using