Marketing Consultant I

Bring YOUR energy to Alliant Energy!   At Alliant Energy, our purpose is to serve customers and build stronger communities.  We are passionate about powering beyond the market challenges of today, while powering what's next in energy.  When our employees say "I am energy", it means they take pride in the work we do when disaster strikes, as well as all the days in between.  We want you to be safe, happy and healthy.  That's why we prioritize safety, offer volunteer opportunities and provide competitive pay, comprehensive health and retirement benefits, tuition reimbursement and paid time off. Job Summary Marketing Consultant I provides marketing and communication expertise, participates in the content planning process, and focuses on creating advertising, email, website, and social media content. This position delivers effectively under tight deadlines to engage and nurture prospects and audiences. This role will support strategic goals and priorities and will proactively partner with cross-functional teams to plan and create audience-facing content at vertical and campaign levels from traditional to digital deliverables. What you will do Develops and brings to life ideas for creative marketing campaigns. Assists in marketing activities by demonstrating expertise in various areas, e.g., content development and optimization, advertising, and event planning. Collaborates with marketing and other Marketing and Communications team members to coordinate brand awareness and marketing efforts. Plans and executes initiatives to reach the target audience through appropriate channels. Assists in analyzing marketing data – e.g., campaign results, conversion rates, and traffic – to help shape future marketing strategies. Responsible for execution of tactics within marketing plans as assigned. Manages marketing campaigns from concept through completion, including measuring and reporting results. Assists in researching market trends, customer behavior, and competitor activity to inform growth opportunities for new or current product or service offerings. Engages in other duties as needed that support Alliant Energy’s Values and helps deliver on our Purpose to serve customers and build stronger communities. Education Requirements Bachelor's Degree Communications, Marketing, Journalism or related area Preferred Required Experience 3 years in related technical and/or professional experience. Preferred Experience Other Requirements Knowledge, Skills, and Abilities Demonstrated effective interpersonal, verbal and written communication skills. Demonstrated ability to use computer software programs (e.g., email, word processing, spreadsheet and project management). Demonstrated experience working in a collaborative, cross functional team capacity to bring marketing ideas from concept to execution. Demonstrable experience in marketing data analytics and tools Thorough understanding of marketing concepts, principles and tactics (including traditional and digital marketing such as SEO/social media etc.) Exceptional communication and writing skills Self-starter who is able and willing to accept responsibility and perform with minimal supervision Ability to work effectively in a collaborative and inclusive work environment. Key Skills • Audience Analysis • Brand Strategy • Content Creation • Customer Experience Management • Data Analysis • Digital Marketing • Market Messaging • Marketing Automation • Marketing Campaigns • Product Marketing Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you. Alliant Energy offers a comprehensive total rewards package including competitive compensation and benefit programs. Information on these benefit programs is available on our Careers site. Pay