Senior Business Analyst, Data Literacy & Persona Management

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Role Overview The Senior Business Analyst supports enterprise data management initiatives through data literacy, persona management, communications, reporting, and adoption activities. Working closely with business, technology, and governance stakeholders, the role helps drive understanding and adoption of Data Management practices, Data Compass capabilities, and AI-enabled productivity tools. KEY ACCOUNTABILITIES Develop and maintain data literacy, training, and awareness materials for Data Management personas. Support persona lifecycle management, including onboarding, maintenance, reporting, attestations, and organizational hierarchy updates. Create communications, presentations, newsletters, executive updates, and stakeholder engagement materials. Maintain and update the Enterprise Data Management Office (EDMO) SharePoint hub, redesign when needed and keep material up to date Produce reporting, dashboards, metrics, and insights to support governance forums and leadership decision-making. Leverage Microsoft Copilot, Power BI, SharePoint, Power Platform, and Microsoft 365 tools to improve reporting, automation, and stakeholder experience. Gather business requirements, document processes, identify opportunities for improvement, and support change adoption activities. Act as a liaison between business and technology teams to support enterprise data initiatives. CUSTOMER Analyze and understand business and data requirements to develop complete business solutions, including data models (entity relationship diagrams, dimensional data models) and business rules, data life-cycle management, governance, lineage, metadata and reporting elements. Apply automation and innovation on data platforms and on-going on any new development projects / initiatives aligned to business or organizational strategies Design and implement complex business data information management frameworks to provide a solution that meets business requirements Collaborate with technology and business partners to resolve issues and ensure requirements and established SLAs Work closely with various technology/project teams to understand business data and provide analysis and requirements to ensure the data design / development initiatives are in line with the planned design and standards SHAREHOLDER Work with other various partners/ stakeholders to ensure project success Develop business requirements by researching / analyzing and documenting business data requirements Provide expert guidance within projects and other various change initiatives to support data impact assessments and data risk mitigation Implement processes aligned to data information management standards and ensure data quality (e.g., rules / thresholds / assessments, etc.) and requirements are developed Develop and maintain knowledge of data available from upstream sources and data within various platforms Identify critical data / critical data elements to support Business Segment data governance and/or data management frameworks / programs May be responsible to understand and utilize business information management data deliverables Ensure business data and