Consumer Brand Manager, Bebelac - MENA

Danone MENA is looking for a self-motivated, dynamic Consumer Brand Manager – Bebelac for our Specialized Nutrition business in Cairo, Egypt like you! Leading the development and execution of consumer marketing strategies for Bebelac across MENA, to drive brand growth, equity, and profitability. The role ensures consumer centric plans, strong cross functional alignment, and impactful activations that reinforce Bebelac’s leadership in Specialized Nutrition. BUSINESS CONTEXT & KEY PRIORITIES: This role operates in a highly competitive and regulated category, requiring strong brand building, disciplined execution, and close collaborations across functions and markets. Key priorities include strengthening brand credibility with parents and caregivers, responding to evolving consumer trends, and identifying growth opportunities through innovation and insight.

Brand Plans & Execution Support the development and implementation of consumer brand plans and campaigns. Implement integrated communication strategies (ATL, BTL, digital, social). Partner with local teams to deliver activation plans. Ensure consistency and alignment with medical marketing activities. Support regional and international consumer events and partnerships. Ensure compliance with local regulations and the WHO code. Performance & Insights Assist in managing consumer marketing budgets. Monitor & track brand performance (market share, net sales, brand health metrics). Track competitive activities and support proactive/reactive strategies. Evaluate campaign effectiveness & ROI, identify opportunities for improvement. Coordinate consumer research and insight generation to guide decision making. Project & Stakeholder Management Support innovation projects from ideation to launch. Coordinate with global, supply chain, finance, and regulatory to ensure timely launches. Manage agency relationships and day-to-day operations. Liaise with medical affairs, trade, and sales teams for standardized execution. Prepare presentations & updates for internal and external stakeholders. KEY PERFORMANCE INDICATORS Bebelac MENA leadership: market share growth in key countries Brand profitability & Net sales growth Brand Health Tracker & Consumer Value Journey Timely achievement of brand plan objectives and projects, within budget & scope Improvement in Net Promoter Score for consumer events About You To be successful in the role you should ideally have:

And Education: University degree in Marketing, Business, or Healthcare Minimum of 5 years of consumer marketing experience, preferably within FMCG & multinationals. 1-2 years in a similar role *Experience with science based / pharma brands is a plus *Regional experience is a big plus Skills: Consumer insight & segmentation Strategic planning Competitive analysis Problem solving skills Digital marketing expertise Strong communication & presentation skills; able to cater to different audiences. Proactive, energetic, and collaborative Able to work independently and cross functionally Strong in project and time management Languages required: Fluent in English/Arabic is a (must) French is an advantage Additional Candidate Requirements: Aligned with Danone Values & HOPE behaviors Commitment to comply with WHO code of Breast Milk Substitutes and all related local regulations Valid passport and ability to travel across MENA markets.

Danone is a world-leading food company operating in three business divisions: Fresh Dairy Products, Specialized Nutrition, and Waters. Danone’s mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have in impacting the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature