Digital Marketing Manager

Overview Join an award-winning company! Who are we?

Since 1967, Toll Brothers has been building luxury homes and communities in the best locations in the U.S. Today, we’re a Fortune 500 company operating in over 60 markets. We’re the country’s premier luxury builder with the widest range of product offerings and price points in the industry, serving first-time, move-up, active-adult, and second-home buyers.

From the homes we build to the talent we recruit, we know that to be the best, we have to work with the best. Toll Brothers is a place where diverse perspectives and experiences are welcomed and where employees of all backgrounds are treated with fairness, dignity and respect. We believe every employee should feel safe to be their true and authentic self at work. Our employees are our family, and we strive to uphold the values that our founders instilled in us, creating an exceptional place to work that is inclusive to all.

Toll Brothers , America's leading luxury home builder, seeks a Digital Marketing Manager to join our marketing team in our corporate office based in Fort Washington, Pennsylvania.

What is the opportunity? The Digital Marketing Manager leads the planning and execution of our search engine marketing (SEM) campaigns and analytics as part of our Media team. This role requires a high level of cross-functional collaboration to develop and implement digital marketing strategies that align with our business goals and will partner closely with the broader Media team on digital strategies to meet KPIs, use data to direct decision making, and identify and test new strategies to improve performance. The ideal candidate has an in-depth understanding of the digital media marketplace and reaching target audiences. This is an individual-contributor role with no direct reports or people-management responsibilities.

What are the primary responsibilities?

Lead our SEM efforts, including analyzing campaign data and translating it into actionable insights Manage and forecast SEM budgets, monitoring performance regularly and alerting stakeholders when attention is needed Collaborate with the broader team to identify objectives and goals for each division and implement the best digital ad strategies to achieve goals Ensure campaigns are implemented timely and accurately Design optimized experiences for targeted audience segments and develop a testing roadmap that includes a process for organizing results & aggregating learnings, including clear communication to relevant stakeholders Develop, implement, and troubleshoot pixel and tracking tags, including creative and placement tags, in partnership with the team to support media goals, with responsibility for documentation, testing, and ongoing troubleshooting Serve as a primary escalation point for troubleshooting and resolving campaign discrepancies, ad serving errors, broken creative, and 3rd party tracking issues Manage issues with reporting visualization tool and work directly with the Business Analytics team to resolve issues All other duties as assigned

This is an excellent opportunity to join one of the nation's most respected Fortune 500 companies!

Qualifications Does this describe you?

Organized project manager with broad experience administering digital marketing campaigns and initiatives that drive revenue and improve the customer experience Skilled at data analysis and extracting meaningful insights from diverse data sources to solve marketing challenges Curious problem solver who seeks to create efficient processes through scripting and automation where possible Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently Ability to manage simultaneous tasks in a fast-paced technology-oriented environment Self-starter who seeks to learn new skills, find better ways of working, and share best practices and learnings with teammates Possess a desire to stay current with digital