Marketing Execution Expert

Career Status: Professional Employment Type: Regular Full Time Career Level: T4PF-3 Additional Locations:     Original   Job Title: Marketing Execution Expert Location: New York, NY Work Model: Hybrid work model   Purpose and Objective:   SAP America, Inc. seeks a Marketing Execution Expert at our New York, NY location to drive marketing activities across the customer lifecycle, product portfolio, segment, and channel.   Expectations and Tasks: Gather and synthesize market insights and company objectives including solutions, industry, geographies, and other information. Understand and define the target audience and its preferences, needs, and challenges. Build relevant programs to develop new opportunities to expand SAP market share or reach new audiences. Translate the strategy and business objectives into effective marketing plans, including the respective programs and tactics. Develop, build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence to develop messages and value propositions for integrated programs and campaigns. Manage development and independently deliver integrated and valuable customer experience in any of the marketing programs, tactics, and activities, through digital or physical channels or vehicles. Align with business stakeholders in clearly defined projects to ensure marketing programs successful orchestration and execution. Plan and develop comprehensive plans on how to consider, leverage, and integrate efforts with different routes to market such as channels, ecosystem, and developers’ communities to optimize impact and reach of respective marketing programs. Guide others and professionally advise execution teams on configuration, execution, and best practices. Advise on or manage the execution of the planned programs within the targeted financial guidelines, define the appropriate budget management and corresponding reporting.    Education and Occupational Experience: Bachelor’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and seven (7) years of progressive post-baccalaureate experience in the job offered or related occupation. Alternatively, a Master’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and five (5) years of experience in the job offered or related occupation.   Qualifications/Skills and Competencies Experience: Experience must include five (5) years involving each of the following:

Strategic Marketing Planning; Integrated Campaign Development (Digital, Social, Events, PR) including budget responsibility; Brand Positioning and Messaging Strategy; Start-up incubation, SAP processes for new product launches; Sales Enablement & Go-to-Market Content; and Understanding of Software and Technology Industry including Enterprise Software and SaaS.

Experience must include one (1) year involving each of the following:

Customer Engagements and Content Development for Industry Experience Centers and Demos; and Digital Transformation and Customer Co-Innovation Projects for Retail and Consumer Industry.

Travel: N/A.   This position is eligible for the Employee Referral Program subject to the eligibility criteria outlined in the SAP Internal Employee Referral Policy .   Internal use only: reference code lhrs4262 SAP:SAIL EX:OUT We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your