Key Account Marketing Manager

Eligible: Yes Organization: Red Bull North America Job type: Permanent Company Description From nightclubs and bars to college campuses, gyms, and hospitals, the On Premise channel is a dynamic environment where people come together over an ice-cold can of Red Bull. This role bridges commercial execution and marketing innovation, driving both sales growth and brand relevance within these ecosystems. As part of the On Premise Marketing Organization, the Manager of Key Account Marketing translates commercial objectives into brand-building programs, shaping Red Bull’s presence across the path to purchase , from visible availability to occasion-based marketing. The position combines strategic account leadership, data-driven business management, and creative marketing integration, establishing Red Bull’s as the most visible and desired energy brand across key emerging segments – Fitness, Collegiate, Travel, and Healthcare.

KEY FUNCTIONS Lead development and execution of strategic marketing programs across emerging Non-Commercial On Premise segments Translate On Premise and Brand Marketing strategies into scalable, high‑impact programs Create integrated marketing strategies that advance Red Bull distribution, visibility, and consumer demand across national partners. Act as the primary marketing representative in high‑stakes customer meetings, planning sessions, and strategic negotiations. Influence segment strategy throughout every layer of the On Premise business CREATE NATIONAL PROGRAMMING THAT ALIGNS WITH DEPARTMENT PRIORITIES Uncovers key on premise trends and opportunities and develops innovative marketing solutions by segment Combines On Premise strategy and marketing initiatives to activate each segment at scale Strategically aligns relevant national accounts with key marketing opportunities Ensures programs support objectives of securing new business, driving demand, building relevance within key consumption occasions (eg At-Work, Study, Fitness) and expanding execution within existing accounts DRIVE STRATEGY INTO ACTION Understands Key Account landscape and how to apply marketing tactics to fit customer and Red Bull’s needs Collaborates with key stakeholders within US and HQ On Premise Marketing to align strategies with Key Account business needs Develops and implements year thru strategy within Key Account customers via joint business planning and segment programming Effectively communicates strategy to Key Account Sales teams, driving clear understanding, alignment, and adoption. Bring Marketing opportunities to Sales counterparts for small fire activations BUILD RED BULL PRESENCE IN EMERGING SEGMENTS OF BUSINESS Identifies opportunities to build relevance, reach new consumers, and unlock incremental commercial growth Defines how the brand shows up across messaging, programming, and activation Partners cross-functionally with Sales, Brand, Trade Marketing, and Insights to ensure emerging segment strategies ladder into broader brand and business priorities Effectively delivers and executes impactful segment-level strategies, ensuring strong adoption and follow-through with end users REPRESENT RED BULL MARKETING IN CUSTOMER MEETINGS AND PLANNING SESSIONS Acts as the expert in Red Bull Marketing opportunities, programs and initiatives for customer partners Collaborates with marketing counterparts (eg Sports, Gaming, Culture, Brand) for account programming integration Understands customer needs and aligns with Red Bull Brand and On Premise strategic priorities Represents the Brand in a professional and impactful manner to drive business opportunities ENSURE A RETURN OF INVESTMENTS OF RESOURCES AND EFFORTS Key stakeholder in business plan process for Non-Commercial Channel Identifies business case & develop rationale to inform programming decisions Devises and executes smart tests Assume responsibility for budget management for