Social Manager, Ads Marketing

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

As the Ads Social Marketing Manager, you will play a pivotal role in how Netflix tells its advertising story across social platforms - reaching advertisers, agencies, and industry partners with the same creative instinct and storytelling craft we bring to consumer social. The line between B2B and consumer content is disappearing: ad and business content now shows up natively in the same feeds as entertainment content, and the best B2B storytelling today borrows directly from consumer social. You will translate our Ads value proposition, research, and product innovation into compelling, channel-specific narratives that build awareness, consideration, and preference for Netflix Ads.

This role serves as a strategic bridge between Social Marketing, Ads Marketing, Sales, Comms, and other cross-functional partners working across the business. Your objective is to build, scale, and test social strategies and programs to support Ads go-to-market campaigns, industry moments, and executive thought leadership spanning all social platforms - LinkedIn and industry channels where advertisers and agencies live, but with the same platform fluency, cultural timing, and creative risk-taking that defines Netflix's consumer social work.

This role partners closely with ads cross-functional partners to ensure Netflix Ads messaging shows up consistently and impactfully across our organic and executive social presence, helping to drive commercial outcomes and long-term brand equity for Netflix Ads.

Build and Execute Social Strategy for Netflix Ads

* Develop and implement an integrated social and digital strategy for Netflix Ads, with focus on LinkedIn and other platforms where advertisers, agencies, and industry stakeholders are especially active.

* Translate Ads Marketing narratives - product positioning, research insights, case studies, event moments, and thought leadership—into audience-first content frameworks tailored to media buyers, CMOs, planners, and industry influencers.

* Design and run always-on and campaign-based social programs that support Ads go-to-market efforts, includingProduct and format launches, Research and insights releases, Industry event tentpoles (e.g., upfronts, key conferences, trade events), Client success stories and case studies

* Stay ahead of B2B social trends, platform changes, and professional community behaviors to ensure Netflix Ads remains differentiated and relevant in the social landscape.

* Use experimentation and testing to refine content formats, posting strategies, and narrative angles - balancing data-driven decisions with a willingness to take smart creative risks.

Embedded Partnership with Ads Marketing & Cross-Functional Alignment

* Serve as the primary Social partner for Ads Marketing, ensuring Ads business priorities, positioning, and product narratives are reflected in platform strategies and channel roadmaps.

* Align with Ads Marketing (global and regional) on go-to-market plans, messaging hierarchies, and campaign timelines.

* Work closely with XF partners including Comms and Brand to amplify relevant announcements, media stories, and industry comms connected to Netflix Ads.

* Attend cross-functional meetings, strategy sessions, and planning forums (e.g., campaign kickoffs, event planning, research roadmap reviews) to ensure shared context and cohesive execution across touchpoints.

* Partner with executive comms and stakeholders to support executive social presence (where relevant) around Ads narratives, including thought leadership and event visibility.

Channel Programming &