Sr Manager Activation and Engagement

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Summary The Supplemental Benefits and Directed Spend Team is one of the fastest-growing business units across CVS, operating at the intersection of retail and healthcare. This role will own and drive key engagement and activation strategies, translating business priorities into scalable, high-impact member experiences. The Sr. Manager will operate with a high degree of autonomy, leading end-to-end execution of engagement initiatives, identifying opportunities to improve performance, and influencing cross-functional partners to deliver results. This role is accountable for driving measurable outcomes across activation, engagement, and program adoption, while helping shape the roadmap and long-term engagement strategy.

Own and evolve execution of the Deals & Engagement Engine, identifying opportunities to improve visibility, relevance, and performance Lead development and execution of engagement and activation strategies across Medicare, FSA/HSA, and Employer segments Drive cross-functional alignment with Product, Marketing, and Analytics to influence experience enhancements across rewards, search, and shopping journeys Own personalization and targeting initiatives, defining strategy and ensuring execution delivers measurable improvements in conversion and engagement Define, track, and act on KPIs, proactively identifying performance drivers, risks, and optimization opportunities Own delivery of measurable financial and engagement outcomes, driving quantifiable lifts in conversion, member spend, and program adoption Lead cross-functional initiatives end-to-end, removing blockers and driving accountability across Product, Marketing, Analytics, and Operations Translate insights into action, prioritizing opportunities and influencing stakeholders to implement improvements Develop and scale best practices, building playbooks and repeatable processes to improve engagement performance over time Provide mentorship and leadership, raising the bar for execution excellence Required Qualifications 5–8 years’ experience in product, digital engagement, analytics, or related strategy roles Demonstrated ability to own initiatives end-to-end and drive measurable business outcomes Strong analytical mindset with ability to independently identify opportunities and prioritize actions Proven ability to influence cross-functional teams without direct authority Strong communication skills with ability to synthesize and present insights Bachelor’s degree Preferred Qualifications Background in personalization, targeting, or lifecycle marketing Omni-channel retail, healthcare, or fintech experience Advanced degree preferred Pay Range The typical pay range for this role is: $82,940.00 - $182,549.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program.    Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong. Great benefits for great people We take pride in offering a