Associate Director, US NPBD, Cardiovascular

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Strategic Marketing Job Category: Professional All Job Posting Locations: Titusville, New Jersey, United States of America Job Description: J&J Innovative Medicine is recruiting for an Associate Director, US New Product Business Development (NPBD), Cardiovascular, based in Titusville, NJ. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine Purpose: The Associate Director will serve as a core member of the team responsible for US launch planning for Milvexian. This role will be responsible for developing the integrated consumer marketing strategy, positioning, and messaging for Atrial Fibrillation and Secondary Stroke Prevention indications in partnership with our Alliance partner, Bristol Myers Squibb. In addition to the consumer strategy, the Associate Director will develop consumer-facing brand campaign(s) and patient initiatives, including creative development, content planning, and channel orchestration across paid, owned, and earned touchpoints. Shape and lead digital, media, and omnichannel strategy to drive awareness, engagement, and business performance for Milvexian, using data-driven insights to optimize impact. Partner closely with agency teams and internal & alliance cross-functional stakeholders, including insights and analytics, medical, legal, regulatory, market access, field, media excellence, SIA, IT, Digital Solutions and commercial partners, to ensure aligned development and flawless execution of indication-specific strategy and tactics. Translate market research, competitive intelligence, and performance analytics into actionable recommendations that strengthen brand differentiation, improve patient engagement, and inform ongoing optimization. Support patient advocacy efforts, patient story development, and integration of the patient voice into commercial activities. Support launch readiness and ongoing execution of key brand initiatives, ensuring the consumer experience is grounded in patient insights and delivers clear, compelling value throughout the treatment journey. Manage complex projects with a high degree of ownership and agility, ensuring programs are delivered on time, within budget, and in compliance with all applicable policies and promotional requirements. Key Competencies: Future-Oriented: Identify and understand future unmet needs; demonstrate capacity for strategic thinking Intellectual Curiosity: Demonstrate learning agility; stay updated with evolving healthcare markets; work without an established blueprint. Business Case Development: Drive decisions based on insights; ensure facts and analogs guide the path forward; communicate complex information in simple terms; and manage complexity across multiple projects. Organizational Alignment,