Senior Group Marketing Manager

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Leads/manages a team of marketing planners and/or professional support roles in the development and delivery of effective integrated marketing strategies, plans and campaigns. Provides marketing thought leadership to the team, function and assigned portfolio(s). KEY ACCOUNTABILITIES CUSTOMER Customer Insight & Trends; Coach team to understand & synthesize consumer trends, identifying research gaps and planning market research, interpreting consumer information for your business, anticipating customer opportunities, generating & applying customer insights. Build and Protect the Brand; Identify the brand's strengths and weaknesses, recognize the drivers and indicators of brand health and recommend corrective actions. Apply the Brand House to all aspects of marketing and be the key resource for the business on the brand.  Understand end to end customer journeys and support the business to deliver the brand through customer experience. Influence Business Strategy; Provide thought leadership, strategic advice to executives within the business, be the voice of the customer and a trusted advisor to business partners for all marketing and customer activities.  Influence and have an impact on price, product, distribution and promotions.  Build and maintain close working relationships with key business partners to understand and influence business strategic priorities, and direction, ensuring that business objectives can be converted into effective marketing plans or customer strategies. Business Marketing Plan Owner; Set the tone and ensure the integrity of the approved Annual Marketing Plan is being delivered in a transparent way. Constantly evaluate and recommend change to improve business impact via marketing investment. Integrated Marketing Campaigns; Leadership and approval of campaigns and oversight of marketing execution for all projects within assigned limits and parameters to ensure on strategy execution, appropriate governance and stakeholder approvals are delivered.  Coach and lead the team through the development of budget allocations, media strategy and creative executions.  Leverage and build relationships with internal/external lead creative and media agencies. SHAREHOLDER Work closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverage TD’s operating model to maximize efficiency, effectiveness and scale Plan and execute on strategic activities, review and communicate results, and adjust tactics accordingly Execute on the annual business plan to deliver results aligned with business strategies Manage overall budget, revenue and expenditures, meet business objectives while increasing efficiency and effectiveness Proactively identify key business opportunities, research and recommend enhancements / modifications, develop strategies to achieve recommendations and work closely with team to execute and implement Can improve or create new processes for the organization, with a medium to longer term impact Monitor and communicate the effectiveness of strategies, programs, and practices related to own area of expertise Protect the interests