Associate Director of Enrollment Marketing and Communications

Reporting to the Director of Enrollment Marketing and Communications, the Associate Director manages the operational infrastructure that allows EMC to support Enrollment Management and Academic Engagement, schools and colleges, and university partners with speed, consistency, and quality. This role oversees intake, project flow, vendor coordination, budget tracking, campaign operations, performance reporting, and team accountability. The Associate Director serves as a key operational partner to the Director, helping translate partner needs and enrollment priorities into clear workstreams while maintaining momentum when the Director is unavailable. The Associate Director oversees the unit's operational center, spanning creative, digital marketing, email, web, social, content, events, and paid media: managing projects from intake to delivery, overseeing vendor relationships, supporting the budget, and ensuring the team's work reflects the quality LMU expects and EMC has built. This role also supports campus partners in building and executing campaigns that meaningfully contribute to enrollment objectives. The Associate Director is a key operational partner to the head of Enrollment Marketing and Communications. They support and represent EMC’s perspective in cross-campus conversations and preserve institutional context to maintain momentum without disruption when EMC leadership is unavailable. In partnership with EMAE, EMC’s work spans multiple divisions and several of campus partners. Effectiveness in this role requires strong interpersonal skills and the ability to build trust across organizational lines alongside marketing and communications expertise.

Specific Responsibilities/Accountabilities Own EMC’s intake process, ensuring incoming requests are tracked, prioritized, and combined where appropriate; manage workflow standards and ensure team accountability, efficiency, and consistency, surfacing volume patterns, conflicts, and gaps to leadership as necessary. Coordinate campaign calendars, production schedules, and campaign deployment across   channels to streamline reviews and approvals. Serve as the primary point of contact for vendor relationships, SOW management, and performance oversight, including contract management, performance accountability, and ensuring deliverables meet EMC and LMU standards. Manage the unit's operating budget in partnership with the Director, including forecasting, order processing and payment, and expenditure tracking. Establish intake requirements and determine whether requests are ready for production Route, prioritize, delay, redirect, or escalate requests based on capacity and enrollment impact Coordinate social media workflow and content calendar operations Oversee promotional item/swag workflow and vendor coordination Maintain operating dashboards for requests, campaign volume, deadlines, and capacity. Develop and maintain EMC’s performance reporting, tracking campaign results, project output, and partner satisfaction to inform decisions and demonstrate unit impact. Marketing Operations Partner Support Serve as an operational partner for EMAE departments, schools and colleges, and other supported units, helping translate marketing and communications needs into defined projects, timelines, deliverables, and responsibilities. Support and execute integrated marketing campaigns for assigned enrollment initiatives and partner departments, spanning digital, email, content, web, and print. Work with EMC leadership to align marketing execution with enrollment goals, contributing hands-on production and execution support. Monitor campaign metrics and prepare performance summaries, recommendations, and operational insights for leadership review.

Leadership and Supervision Supervise direct reports and student workers, providing clear direction, regular coaching, and honest performance feedback. Represent EMC in cross-campus meetings and leadership