East Director, Large Format Wiring

Eligible: Yes Organization: Red Bull North America Job type: Permanent Company Description As a key leader within Red Bull's Large Format Sales organization, this role is responsible for driving growth and building strong partnerships across our largest regional grocery customers. Leading a team of Regional Sales Managers, you'll help shape customer strategies, identify new opportunities, and ensure the team has the support, resources, and direction needed to deliver outstanding results. Working closely with retail partners and cross-functional teams, you'll bring innovative initiatives to life, strengthen customer relationships, and drive sustainable growth in sales, market share, and overall business performance. This role can sit out of any major airport in the Northeast region.

STRATEGIC BUSINESS PLANNING Develop long-term field strategies for key East Grocery partners in the west and specific initiatives considering company direction, focus area, key customers, market parameters and resources. Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans. Allocate resources where the investment has the highest payback and with customers with strategic importance/relevance to winning volume and share. Drive the annual business planning process with the key Regional Accounts and their respective Field Teams though advanced channel programs, initiatives, and tactics. Monitor market trends and maintain timely data on competition. OVERSIGHT OF LARGE FORMAT KEY ACCOUNTS Lead the execution of long-term sales drivers in Large Format East regional key accounts. Improve relationships with top chain accounts by adding value through thought leadership and strategic partnerships. Consistently evaluate ROI and investment for each chain and channel and make appropriate adjustments as needed. Issue clear direction and guidelines with regards to priorities – both qualitative and quantitative. Improve relationships and increase wiring with leadership at top chain accounts by adding value through thought leadership and strategic partnerships. CROSS FUNCTIONAL PARTNERSHIPS Actively contribute to a wide variety of HQ Cross Functional Teams within RBNA to ensure sales representation and the Key Account’s ‘voice’. Communicate, align, and execute associated Cross Functional Team objectives across RBNA. Wire with critical Distributor Partners and their respective LT to improve execution performance at store level and communication efficiency. BUDGET OWNERSHIP Own and manage custom multi-million-dollar POS budget across East and consistently evaluates ROI to inform future spend. Allocate resources where the investment has the highest payback with strategically important high-volume regions. Drive post-promotion analysis process following all programs to evaluate promotional effectiveness and in-store execution. Accurate forecasting of CAPEX/OPEX spend with consideration of prior year performance. LEADERSHIP, COACHING, AND DEVELOPMENT Build, develop, and lead a large geographically disparate team. Ensure career development for the Large Format organization. Assist account managers to develop effective programs. Coach, educate and motivate direct reports for increased productivity. Spend adequate time with team in office and field to implement and execute Red Bull standards. Lead team to develop thought-leading initiatives and insights that impact national strategy. Lead the business priorities, objectives, and results across CPM/CRM (long-term business transformation process) as it relates to all Key Account field processes. Develop trainings and processes to ensure CPM/CRM becomes part of RBNA culture. NATIONAL FIELD COMMUNICATION Drive key stakeholder alignment across the organization. Leverages Sales Activator and Sales Activator Manager roles to provide best in class partnerships with Key Regional