Specialist, Marketing Information Management (Marketing Operations)

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. This role is a position within the Marketing Operations team on the Marketing Content & Sales Enablement team. We are seeking a marketer or martech admin with experience supporting tools used by Marketing and Sales teams. In particular, this role will be responsible for the administration of a key sales enablement tool (including responding to support requests, evaluating new capabilities, and conducting long-term planning for the tool). Beyond that, this role will work closely with leaders and strategy leads in Marketing, Marketing Operations, Technology, and external vendors to implement capabilities which improve the efficiency and efficacy of Nationwide Marketing. Strong candidates will have some experience in Marketing Operations / Marketing Technology functions as well as robust experience with vendor management, SaaS administration, change management and communication. Preferred candidates will have utilized sales enablement or CRM tools and worked closely with sales and/or marketing teams. This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may be considered.

Summary Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you! As a Specialist, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions. You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll help document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment.

Key Responsibilities: Assists with multiple projects to develop business and data analysis to drive business objectives. Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions. Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making. Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions. Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes. Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated