Senior Director, Sales and Marketing

Descripción General del Puesto Brother Mexico is seeking a Senior Director, Sales & Marketing to lead the commercial strategy and accelerate sustainable, profitable growth across our Consumer and Commercial businesses. This executive role will have overall leadership responsibility for Sales and Marketing across the Printing & Solutions (P&S), Labeling & Mobile (L&M), Personal & Home (P&H), and Industrial Printing (IP) portfolios, representing a business of MXN 2.5B+ in annual revenue. The Senior Director will set the commercial direction for Mexico, strengthen our go-to-market strategy, expand market share, and build a high-performing Sales & Marketing organization. As a key business leader, this position will also work closely with senior stakeholders across Finance, Supply Chain, Customer Service, HR, and other functions, as well as Brother's regional and global headquarters, to shape priorities and position the Mexico business for its next stage of growth. This role requires full business fluency in both English and Spanish. Please share your resume/CV/profile in ENGLISH. The interview experience may feature participants engaging with you in each language. Funciones y Responsabilidades Commercial & Business Strategy Own and lead the Sales & Marketing strategy for Mexico, with accountability for revenue growth, profitability, market share, and commercial performance. Translate corporate priorities into clear annual and multi-year commercial strategies and execution plans. Establish and deliver against annual and quarterly sales objectives across business segments and channels. Identify and accelerate new business, channel, customer, and market opportunities. Continuously evaluate and evolve Brother's Go-to-Market strategy, responding with agility to changes in customers, channels, competitors, and market dynamics. Drive disciplined management of pricing, commercial conditions, partner programs, incentives, and promotional investments. Use business intelligence, customer insights, and competitive data to anticipate risks and unlock growth opportunities. Build strong relationships with strategic customers, partners, and key industry stakeholders. Sales & Marketing Leadership Lead an integrated Sales & Marketing organization, creating strong alignment between commercial strategy, product strategy, channels, and market execution. Define portfolio, product, channel, pricing, and demand-generation strategies that support sustainable business growth. Oversee key marketing priorities including product launches, digital marketing, brand strategy, customer engagement, public relations, social media, and channel activation. Ensure marketing investments, promotional funds, and rebates deliver measurable business impact and ROI. Strengthen collaboration between Sales and Marketing to create an integrated, customer-centric commercial organization. Represent Brother Mexico at strategic customer meetings, industry events, trade shows, and executive forums. Organizational Leadership Build, lead, and develop a high-performing Sales & Marketing leadership team. Establish clear accountability, performance expectations, and decision-making disciplines across the organization. Coach and develop leaders while strengthening succession planning and organizational capabilities. Foster a culture of collaboration, ownership, agility, and performance. Lead by example through Brother's cultural drivers of Accountability, Authenticity, Boldness, and Excellence. Provide strategic perspective and recommendations to senior leadership on business opportunities, organizational priorities, and market dynamics. Financial & Operational Performance Lead commercial planning, budgeting, forecasting, and performance management for the business. Monitor revenue, profitability, market share, pipeline, forecast accuracy, and other critical commercial KPIs. Partner closely with Finance and Supply Chain to align commercial plans, product forecasts, inventory, and