Director, Marketing CCTM, Egypt

Summary: The  Director, Marketing CCTM(Coca–Cola Trade Mark) Egypt  serves as the end-to-end marketing leader for the country, responsible for translating Africa Operating Unit (OU) strategies into powerful, locally relevant execution that drives brand love, market share, and business performance. This role integrates system partners, steers capability development, and orchestrates full funnel marketing excellence across Egypt’s diverse consumer, customer, and channel landscape.

1. Marketing Leadership & Business Impact   Serve as the strategic and operational marketing lead for Egypt, accountable for brand health, equity growth, market share, and full-funnel marketing performance.  Combine local market insights with OU strategic frameworks to create high-impact, locally resonant plans.  Build strong collaboration and alignment with bottling partners, agencies, customers, and cross-functional teams.  Act as the senior-most marketing integrator for Egypt, representing the voice of the consumer and the market.    2. Strategy, Portfolio & Annual Business Planning   Lead the development of the Egypt portfolio strategy and annual marketing calendar.  Own the Annual Business Plan (ABP) for marketing and steward its execution with excellence.  Influence OU Long-Range Plans (LRPs) with consumer-led, market-driven insights.  Drive portfolio optimization using consumer, shopper, and channel intelligence.    3. Insights, Research & Consumer Intimacy   Lead identification, localization, and application of consumer and shopper insights.  Partner with the OU to shape and deploy the Egypt insights and research agenda.  Translate insights into growth opportunities, innovation platforms, and brand strategies.    4. Brand Building, Innovation & Flywheel Execution   Own Egypt’s end-to-end brand and innovation plans: strategy → activation → tracking.  Ensure rigorous flywheel execution—test, learn, optimize, scale.  Lead flawless market execution of brand programs, toolkits, and innovation launches.  Steer in-market performance reviews and continuous improvement cycles.

Requirement: Bachelor’s degree in Business/Marketing/Communications or related field required 15+ years  of senior marketing leadership experience across:   Brand & portfolio strategy  Insights & analytics  Innovation management  IMX / integrated marketing campaigns  Budget and P&L stewardship  Strong experience in Egypt FMCG or beverage market preferred. Deep understanding of Egypt consumer behavior, retail landscape, and route-to-market dynamics. Proven ability to manage cross-functional teams and influence senior stakeholders across Franchise and bottler systems. Strong analytical capabilities with experience using Egypt retail and consumer data. Ability to operate effectively in a complex, multi-stakeholder environment Skills: Account Management, Account Management, Brand Planning, Brand Portfolio, Brand Positioning, Brand Strategy, Business Development, Business Insights, Communication, Consultative Sales Management, Consumer Behavior, Customer Marketing, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, Marketing Calendars, Marketing Initiatives, Marketing Insights, Marketing Strategies, National Account Sales, Negotiation, Pitch Presentations, Planning {+ 3 more} Location(s): Egypt City/Cities: Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: November 1, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much