Graphic Designer Senior- Creative Services

Overview PNC’s Marketing organization strives to redefine what great marketing looks like and serves as an innovative growth engine for the business. Our established Brand Platform, Brilliantly Boring, is uniquely positioned to differentiate PNC through a human, unbank-like tone and empathy advantage. The work we do for customers is steady, dependable, and reliable. Simply put, we aim to be boring with their finances so they can live bolder, more fulfilling lives. PNC is seeking an experienced Creative Services Graphic Designer, Sr. with expertise in motion design and video editing to create compelling content for in-branch DCN experiences, sponsorship activations, social media campaigns and internal executive video requests. As a senior contributor within the in-house agency, this role partners with creative leaders, writers, marketers, external partners, and business stakeholders to translate complex ideas into engaging visual narratives. The ideal candidate combines agency-caliber motion design and editing expertise with strong conceptual thinking and the ability to deliver high-visibility work from strategy through final production.

Motion Design & Visual Storytelling - Lead the creative development of animation, motion graphics, and video content that supports PNC's brand, business, and customer objectives. - Help to create compelling visual narratives that simplify complex concepts and strengthen audience engagement. - Work with the ACD to develop storyboards, animatics, motion systems, and video treatments that align with brand strategy and campaign goals. - Translate creative concepts into polished motion experiences optimized for multiple channels and audiences. Video Production & Editing Excellence - Serve as the in-house editor for enterprise video content, including in-branch DCN campaigns, sponsorship activations, social media and internal executive video requests. - Direct post-production workflows including editing, color correction, sound design, animation integration, and final delivery. - Ensure all video assets meet quality, accessibility, compliance, brand, and technical standards. - Manage multiple projects simultaneously while maintaining exceptional creative quality and attention to detail. Brand Stewardship & Creative Innovation - Ensure all motion and video work reflects PNC's brand standards, visual identity, and customer experience principles. - Evolve and modernize motion language, animation standards, and video storytelling approaches across channels. - Establish scalable motion design systems and reusable assets that improve consistency and efficiency. - Identify emerging trends in animation, video, and digital storytelling to keep creative output fresh and relevant. Strategic Partnership & Creative Collaboration - Collaborate closely with creative directors, writers, designers, marketers, product teams, and business stakeholders. - Partner on enterprise initiatives requiring multimedia storytelling, executive presentations, experiential content, environmental media, sponsorship activations, and digital experiences. - Translate customer insights and business objectives into impactful visual communication solutions. AI Innovation & Motion Technology - Advance AI-enabled creative capabilities across motion design and video production workflows. - Leverage Adobe Firefly, Premiere Pro AI tools, After Effects AI features, and emerging technologies to improve efficiency and creative exploration. - Establish best practices that balance innovation with brand governance, compliance requirements, and quality standards. - Explore new approaches in animation, virtual production, generative media, automated captioning, asset creation, and post-production optimization. Creative Operations & Delivery Excellence - Work with ACD to manage projects from concept through final production and distribution. - Maintain organized project files, asset libraries, templates, and motion