Senior Commercial Brand and Access Partner - Associate Director

Overview Role Overview This role is a senior commercial position within the UK business, accountable for translating brand ambition, customer insight, clinical differentiation, market context and access opportunities into strategic priorities, investment choices and measurable execution plans that support growth and broaden appropriate patient access. Positioned as the UK lead for commercial strategy and access delivery, this role holds end-to-end accountability for developing access strategy, shaping brand priorities, leading access expansion plans, driving peer-to-peer medical education programmes, customer engagement activities, materials development and field enablement, ensuring activity is insight-led, compliant, strategically aligned and performance managed. Reporting directly to the UK Senior Director of Marketing, you will provide senior cross-functional leadership across brand, access and commercial execution, influencing Sales, Medical, Market Access, Regulatory, Compliance and external agency partners to deliver brand growth, enhance customer engagement, expand appropriate patient access and maximise commercial performance in the UK market.

Key Responsibilities 1. Strategic Brand Leadership, Access Strategy & Operational Plan Delivery

Strategic Brand Leadership: Provide senior leadership in shaping UK brand strategy, integrating commercial, access, customer, market and field insight to define strategic ambition, positioning, growth drivers, customer priorities, key risks and critical success factors. Operational Plan Ownership: Own the development and implementation of access-focused operational plans that translate brand strategy into prioritised activities, clear timelines, resourcing requirements, investment choices, cross-functional accountabilities and measurable KPIs. Business-Shaping Decision Making: Use market, competitive, customer, financial and field insights to make business-shaping recommendations, identify opportunities, address barriers, prioritise resources and refine brand priorities throughout the year. Access Strategy & Expansion Leadership: Lead the brand access strategy and access expansion plans in partnership with VAP and Market Access teams, ensuring funding pathways, regional pull-through requirements, local implementation needs and stakeholder barriers are embedded within strategic and operational planning.

2. Customer Insight, Positioning & Engagement Planning

Customer Understanding: Generate and apply deep customer insight across priority customer groups, including clinicians, multidisciplinary teams, payers and other NHS decision-makers. Segmentation & Targeting: Maintain clear segmentation, targeting and prioritisation to guide promotional resource allocation, customer engagement and field execution. Brand Positioning & Messaging: Develop and refine the UK brand positioning, core messages and campaign narrative, ensuring scientific accuracy, customer relevance and compliance. Market Access Customer Insight: Retain awareness of payer, pharmacy and regional access stakeholder needs so that brand plans and materials support appropriate local implementation.

3. Peer-to-Peer Meeting Programmes & Customer Engagement

Peer-to-Peer Programme Leadership: Lead the strategy, design and delivery of national and regional peer-to-peer meeting programmes that support brand objectives and enable meaningful scientific and clinical exchange within compliance requirements. Speaker & Faculty Development: Identify, brief and develop appropriate speakers and faculty in partnership with Medical and Compliance, ensuring high-quality content delivery and consistent brand-aligned messaging. Meeting Excellence: Own programme planning, agenda development, content flow, customer targeting, logistics oversight and post-meeting evaluation to ensure peer-to-peer activities deliver clear educational and commercial value. Omni-Channel Engagement: Integrate face-to-face, virtual and