Marketing Associate, Digital Health

This is where  your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride.  ***This is a contract position expected to run through April 2027.***   The Marketing Associate role at Baxter Canada is a multi faceted, bilingual, communications, digital marketing, and commercial support accelerator position, offering expertise in Digital Health to local marketing teams while helping lead key country communications across internal and external audiences. Digital Marketing involves optimizing commercial strategies, to drive sales growth, marketing efficiency, both internal and external customer engagement, and clear facing communications leadership and support across Canadian business priorities. This includes the use of online platforms, channels, and strategies to promote Baxter’s products and services, reach target audiences, strengthen customer-facing communications, support brand awareness, and enable business growth through service-related initiatives such as renewals management.  Critical skills include Search Engine Optimization, including AI SEO, Generative Engine Optimization (GEO), content marketing, social media marketing, email marketing, online advertising, executive-ready communications, and the ability to translate business priorities into clear internal and external messaging. Key support involves completing new resources, tools, and expertise provided to marketers to optimize their digital marketing campaigns, strengthen country-level communications, and support customer-facing initiatives that may extend beyond traditional digital marketing when aligned to commercial priorities .  These responsibilities highlight the role's focus on digital content management, collaboration with business units, continuous partnership with Global Corporate & Digital Marketing teams, country communications leadership, and the promotion of innovative marketing strategies that help enable service growth and customer retention.

We develop quality products with the patient in mind, so our marketing efforts are also patient-centric. That means you can be proud of our work and the value we provide to people every day.  Develop your skills through collaboration with diverse team members, exposure to various portfolio aspects, and support from encouraging leaders.  This is a hybrid position with onsite requirements of 3 days per week.

Provide marketing support for market research initiatives and customer events. Help develop and analyze customer surveys; research competitors, clinical practices, and customer behaviors for team insights.  Support and help lead key country communications, including internal updates, external-facing messaging, customer communications, and coordination with cross-functional stakeholders to ensure alignment, accuracy, and timely execution. Collaborate with the Marketing team to lead all aspects of the Education Portal, including refreshing learning materials and maintaining content to keep it current and pertinent.  Work with Commercial Perfection and Global Corporate Marketing to get access to, review and present key digital marketing metrics across Canadian assets (i.e.

Portal, Coordinated Campaigns. Run and refresh