Sr Manager Key Account - Growth Channel Core Europe

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: The role of the Sr Manager Key Account for the Growth Channel of Core Europe will shape, lead and execute our Distributors Strategy for Core Europe for next 3-5 years. The role will have full accountability for overseeing and delivering the Distributors Growth sales target each year for the region which is currently $75m but is expected to grow to $100m by 2031. You will have primary responsibility for our biggest Distributor in EMEA, MAKI based in the Nordics as well as managing 2 direct reports and dotted line responsibility for a further 5 people within Core Europe. The role will define a Core European Distributor platform that will allow Mattel to expand its retail network across multiple fascia and customers. This will involve working on an RFP Tender project across all Core Markets with the aim to reduce our current network and optimize profitability and scale. It collaborates with the Marketing team and is the main contact for the ORM team in driving Growth Channel needs, customer marketing programmes. This role will also be part of the Channel's Senior leadership team with the purpose of developing the sales organization and nurturing a challenging spirit culture and to ensure barriers to execution are reduced across the region. In addition this role will take ownership of being the Commercial lead for our Copenhagen office, ensuring Mattel values are implemented and local teams are supported above and beyond their existing line management. What Your Impact Will Be: Define & Implement Mattel Growth Channel strategy, focusing on the Distributor Channel plan for Core Europe. Build, agree and implement strong JBP’s with our customers in each Core Market in line with MSAP priorities. Review Customers / Accounts strategy (including cross country alignment for international accounts). Understand shopper trends, category analysis, retail / customer’s dynamics by collaborating with Business Intelligence. Financial performance : Own and deliver yearly, quarterly and monthly targets shipping and POS. Monitor Key Accounts P&L against targets including annual / quarterly budgeting (promotions, trade investment etc.). Support the creation of forecasts and interface with other departments to share outputs. Monitor and evaluate Key Accounts business performance incl. Effectiveness of trade spend and activities. Sales Planning & Supply Chain : Ownership of the forecast and demand planning targets for the region. Key Input into the regional concensus demand planning process. Management of regional excess process and accountabiltiy for the inventory targets. Close alignment with Customer Service and Finance to ensure maximum customer fulfillment. Customer First : Monthly & Quarterly Business reviews with Strategic customers & key license partners management. Nurture and develop Customer Relationships to maximise agreed Joint Business Plans. Be the key Escalation point for the local sales team. Coach & Support the sales teams in trade terms negotiations and ensure consistency and alignment with Mattel strategic direction. Collaboration : Promote and foster team work across various teams such as Demand Planning & Supply Chain, Finance, Brand Marketing and