Assistant Manager, Marketing, Calvin Klein, Malaysia

Be part of an iconic story. At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! ( YouTube , Instagram , TikTok ) Position Summary Responsible for driving the planning and execution of integrated marketing activities for Calvin Klein, contributing to seasonal strategy and leading assigned campaigns across PR, advertising, events, social, CRM and other consumer touchpoints. The role combines hands-on execution with assistant managerial ownership of budgets, agencies, stakeholders, campaign performance and team coordination to strengthen brand equity, consumer engagement, footfall and conversion across focusing on retail channels. Primary Job Responsibilities 360° Marketing Planning & Campaign Leadership Own the development of integrated 360° marketing plans for the market across relevant consumer touchpoints, translating business, brand and seasonal priorities into clear local objectives, channel roles, timelines, investment needs and KPIs. Lead the localization of regional/global campaigns with Brand Marketing GTM, CRM, eCommerce and other regional teams; challenge plans where needed and recommend market-specific changes based on Malaysia consumer, retail and competitive insights. Lead end-to-end delivery of assigned seasonal campaigns and major workstreams from briefing through post-campaign review, ensuring clear accountability, timely approvals, quality execution and alignment to Calvin Klein brand standards. Own assigned marketing budgets and investment phasing; review spend, return on investment and channel efficiency, identify gaps and recommend reallocation or optimization to maximize commercial and brand impact. Lead media agency planning and performance reviews across paid channels, including budget pacing, Return on Ad Spend, reach, engagement, traffic and conversion, and translate results into clear in-flight and future recommendations. Provide day-to-day direction, prioritization, delegation and coaching to junior team members and/or agency resources on assigned workstreams; act as a first escalation point for delivery risks and recommend solutions to the Senior Manager, Marketing. PR & Consumer Events Lead the local PR and consumer-events approach for assigned campaigns, translating brand objectives into clear communication, audience, experience and business outcomes. Build and maintain strategic working relationships with media, press, KOLs, creators, talents and relevant brand partners; identify opportunities that strengthen Calvin Klein Malaysia's cultural relevance, reach and earned visibility. Lead internal and external stakeholders in defining event concepts, objectives, implementation plans, budgets, KPIs and success measures, ensuring cross-functional alignment from briefing to delivery. Direct agencies, production partners and vendors against agreed scope, quality, timing, cost, compliance and brand expectations; negotiate solutions where requirements or delivery conditions change. Oversee on-site execution and provide leadership on key event days, including coordinating stakeholders and suppliers, resolving issues quickly and protecting the intended consumer and brand experience. Evaluate PR and event performance, consolidate learnings and recommend improvements to future activations, investment levels, partners and engagement strategies. Retail Operations & Commercial Activation Act as a proactive marketing business partner to Retail Operations and commercial teams, translating sales, traffic and conversion priorities into actionable marketing strategies and activation plans. Lead the identification of channel- and store-specific consumer, trading and business needs, using store performance, customer insights and